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FitLife BrandsFTLF -0.20%79 EV-to-EBITDA is 11.15 as of Aug. 28, 2026, which is 26% above its 10-year median of 8.86. GuruFocus rates FTLF with a GF Score™ of 79/100 and a GF Value™ of $24.01 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,655 Consumer Packaged Goods companies, FitLife Brands ranks worse than 60.06% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, FitLife Brands's enterprise value is $132.2 Mil.
FitLife Brands's EBITDA for the trailing twelve months (TTM) ended in Jun. 2026 was $11.9 Mil. Therefore, FitLife Brands's EV-to-EBITDA for today is 11.15.
The historical rank and industry rank for FitLife Brands's EV-to-EBITDA or its related term are showing as below:
FTLF'
s EV-to-EBITDA Range Over the Past 10 Years
Min: -32.28 Med: 8.86 Max: 43.75
Current: 11.15
During the past 13 years, the highest EV-to-EBITDA of FitLife Brands was 43.75. The lowest was -32.28. And the median was 8.86.
FTLF's EV-to-EBITDA is ranked worse than 60.06% of 1655
companies
in the Consumer Packaged Goods industry
Industry Median: 9.26
vs FTLF: 11.15
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
FitLife Brands's PE Ratio (TTM) for today is calculated as:
FitLife Brands's share price for today is $10.10.
FitLife Brands's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $0.620.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for FitLife Brands's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, FitLife Brands's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
FitLife Brands EV-to-EBITDA vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, FitLife Brands's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where FitLife Brands's EV-to-EBITDA falls into.
FitLife Brands's current Enterprise Value is $132.2 Mil.
FitLife Brands's EBITDA for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $11.9 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FitLife Brands (FTLF) has a EV-to-EBITDA of 11.15 as of Aug. 28, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on FitLife Brands. This is 26% above median its historical median of 8.86. According to the industry distribution chart, FitLife Brands ranks #994 out of 1655 companies in the Consumer Packaged Goods industry, placing it in the top 60.1%.
Is FitLife Brands' EV-to-EBITDA too high?
FitLife Brands' current EV-to-EBITDA of 11.15 is 26% above median its 10-year median of 8.86. The Consumer Packaged Goods industry median EV-to-EBITDA is 9.26. FitLife Brands' value of 11.15 is 20.4% above this industry median. Based on the distribution chart, FitLife Brands ranks #994 out of 1655 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, FitLife Brands has a GF Score™ of 79/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does FitLife Brands' EV-to-EBITDA compare to GWLL and LFVN?
According to the Consumer Packaged Goods industry distribution chart, FitLife Brands ranks #994 out of 1655 companies for EV-to-EBITDA. This places FitLife Brands in the lower half of its industry. The industry median EV-to-EBITDA is 9.26. FitLife Brands' value of 11.15 is 20.4% above this benchmark. While the company's 10-year median is 8.86 vs. the industry median of 9.26, FitLife Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Consumer Packaged Goods company?
The median EV-to-EBITDA among Consumer Packaged Goods companies is 9.26, based on 1,655 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. FitLife Brands's current EV-to-EBITDA of 11.15 is 20.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on FitLife Brands. For the Consumer Packaged Goods industry, the median EV-to-EBITDA is 9.26 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. FitLife Brands's current EV-to-EBITDA is 11.15, which is 26% above median its own 10-year median of 8.86. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is FitLife Brands stock overvalued right now?
Based on GuruFocus' analysis, FitLife Brands (FTLF) is currently considered Possible Value Trap. The stock's GF Value™ is $24.01, compared to a current price of $10.10 — trading 57.9% below its estimated fair value. The current EV-to-EBITDA is 11.15, which is 26% above median its 10-year median of 8.86 and 20.4% above the Consumer Packaged Goods industry median of 9.26. FitLife Brands' overall GF Score™ is 79/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For FitLife Brands (FTLF), the current EV-to-EBITDA is 11.15 as of Aug. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is FitLife Brands (FTLF) Overvalued in 2026?
Based on GuruFocus' analysis, FitLife Brands stock appears to be undervalued.
The current stock price of $10.10 is trading 57.9% below its estimated GF Value™ of $24.01.
GuruFocus considers FitLife Brands to be Possible Value Trap.
Key valuation signals for FTLF:
EV-to-EBITDA: 11.15 (26% above median its 10-year median of 8.86)
GF Value™: $24.01 vs. price of $10.10 (57.9% below fair value)
Industry Position: 20.4% above the Consumer Packaged Goods median (#994 of 1655)
No single metric tells the full story. See the FTLF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
FitLife Brands Inc is a provider of proprietary nutritional supplements for health-conscious consumers. The company markets and sells its products under NDS, PMD, Siren labs, Core active, Metis nutrition, Dr. Tobias, MusclePharm, Irwin Naturals, Applied Nutrition, Isatori, and Nature's Secret brand names. Its product portfolio consists of sports nutrition, energy, sports drink products, meal replacement products, and weight loss products. The firm derives its revenue from product sales. Its product categories include Natural & Organic Foods, Functional Foods, Natural & Organic Personal Care and Household Products, and Supplements.
79GF Score
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