FitLife BrandsFTLF +0.99%82 EV-to-FCF is 19.31 as of Jul. 11, 2026, which is 23% above its 10-year median of 15.65. GuruFocus rates FTLF with a GF Score™ of 82/100 and a GF Value™ of $23.51 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,187 Consumer Packaged Goods companies, FitLife Brands ranks worse than 57.12% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, FitLife Brands's Enterprise Value is $146.31 Mil.
FitLife Brands's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was $7.58 Mil. Therefore, FitLife Brands's EV-to-FCF for today is 19.31.
The historical rank and industry rank for FitLife Brands's EV-to-FCF or its related term are showing as below:
FTLF'
s EV-to-FCF Range Over the Past 10 Years
Min: -91.77 Med: 15.65 Max: 439.56
Current: 19.31
During the past 13 years, the highest EV-to-FCF of FitLife Brands was 439.56. The lowest was -91.77. And the median was 15.65.
FTLF's EV-to-FCF is ranked worse than 57.12% of 1187
companies
in the Consumer Packaged Goods industry
Industry Median: 15.85
vs FTLF: 19.31
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
FitLife Brands's PE Ratio (TTM) for today is calculated as:
FitLife Brands's share price for today is $11.21.
FitLife Brands's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $0.600.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
FitLife Brands EV-to-FCF Related Terms
FitLife Brands EV-to-FCF Historical Data
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The historical data trend for FitLife Brands's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, FitLife Brands's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
FitLife Brands EV-to-FCF vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, FitLife Brands's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where FitLife Brands's EV-to-FCF falls into.
FitLife Brands's current Enterprise Value is $146.31 Mil.
FitLife Brands's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $7.58 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FitLife Brands (FTLF) has a EV-to-FCF of 19.31 as of Jul. 11, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on FitLife Brands and its competitors. This is 23% above median its historical median of 15.65. According to the industry distribution chart, FitLife Brands ranks #678 out of 1187 companies in the Consumer Packaged Goods industry, placing it in the top 57.1%.
Is FitLife Brands' EV-to-FCF too high?
FitLife Brands' current EV-to-FCF of 19.31 is 23% above median its 10-year median of 15.65. The Consumer Packaged Goods industry median EV-to-FCF is 15.85. FitLife Brands' value of 19.31 is 21.8% above this industry median. Based on the distribution chart, FitLife Brands ranks #678 out of 1187 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, FitLife Brands has a GF Score™ of 82/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does FitLife Brands' EV-to-FCF compare to UMEW and LFVN?
According to the Consumer Packaged Goods industry distribution chart, FitLife Brands ranks #678 out of 1187 companies for EV-to-FCF. This places FitLife Brands in the lower half of its industry. The industry median EV-to-FCF is 15.85. FitLife Brands' value of 19.31 is 21.8% above this benchmark. While the company's 10-year median is 15.65 vs. the industry median of 15.85, FitLife Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Consumer Packaged Goods company?
The median EV-to-FCF among Consumer Packaged Goods companies is 15.85, based on 1,187 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. FitLife Brands's current EV-to-FCF of 19.31 is 21.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on FitLife Brands and its competitors. For the Consumer Packaged Goods industry, the median EV-to-FCF is 15.85 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. FitLife Brands's current EV-to-FCF is 19.31, which is 23% above median its own 10-year median of 15.65. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is FitLife Brands stock overvalued right now?
Based on GuruFocus' analysis, FitLife Brands (FTLF) is currently considered Possible Value Trap. The stock's GF Value™ is $23.51, compared to a current price of $11.21 — trading 52.3% below its estimated fair value. The current EV-to-FCF is 19.31, which is 23% above median its 10-year median of 15.65 and 21.8% above the Consumer Packaged Goods industry median of 15.85. FitLife Brands' overall GF Score™ is 82/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For FitLife Brands (FTLF), the current EV-to-FCF is 19.31 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is FitLife Brands (FTLF) Overvalued in 2026?
Based on GuruFocus' analysis, FitLife Brands stock appears to be undervalued.
The current stock price of $11.21 is trading 52.3% below its estimated GF Value™ of $23.51.
GuruFocus considers FitLife Brands to be Possible Value Trap.
Key valuation signals for FTLF:
EV-to-FCF: 19.31 (23% above median its 10-year median of 15.65)
GF Value™: $23.51 vs. price of $11.21 (52.3% below fair value)
Industry Position: 21.8% above the Consumer Packaged Goods median (#678 of 1187)
No single metric tells the full story. See the FTLF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
FitLife Brands Inc is a provider of proprietary nutritional supplements for health-conscious consumers. The company markets and sells its products under NDS, PMD, Siren labs, Core active, Metis nutrition, Dr. Tobias, MusclePharm, Irwin Naturals, Applied Nutrition, Isatori, and Nature's Secret brand names. Its product portfolio consists of sports nutrition, energy, sports drink products, meal replacement products, and weight loss products. The firm derives its revenue from product sales. Its product categories include Natural & Organic Foods, Functional Foods, Natural & Organic Personal Care and Household Products, and Supplements.
82GF Score
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