Stroeer SE KGaA (HAM:SAX) ROA %: 1.04% (As of Mar. 2026) — 76% Below Median


HAM:SAX Stroeer SE & Co KGaA HAM:SAX
78 GF Score
Price €33.20
GF Value €52.78
Valuation Possible Value Trap
! 5 Warning Signs
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What is Stroeer SE KGaA ROA %?

Stroeer SE KGaA HAM:SAX -1.78% 78 ROA % is 1.04% as of Mar. 2026, which is 76% below its 10-year median of 4.27. GuruFocus rates HAM:SAX with a GF Score™ of 78/100 and a GF Value™ of €52.78 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 1,042 Media - Diversified companies, Stroeer SE KGaA ranks better than 73.61% on this metric.

ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Stroeer SE KGaA's annualized Net Income for the quarter that ended in Mar. 2026 was €29 Mil. Stroeer SE KGaA's average Total Assets over the quarter that ended in Mar. 2026 was €2,802 Mil. Therefore, Stroeer SE KGaA's annualized ROA % for the quarter that ended in Mar. 2026 was 1.04%.

The historical rank and industry rank for Stroeer SE KGaA's ROA % or its related term are showing as below:

HAM:SAX' s ROA % Range Over the Past 10 Years
Min: -0.63   Med: 4.27   Max: 5.28
Current: 4.43

During the past 13 years, Stroeer SE KGaA's highest ROA % was 5.28%. The lowest was -0.63%. And the median was 4.27%.

HAM:SAX's ROA % is ranked better than
73.61% of 1042 companies
in the Media - Diversified industry
Industry Median: 0.65 vs HAM:SAX: 4.43

Stroeer SE KGaA  (HAM:SAX) ROA % Explanation

ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A bank’s ROA % is typically well under 2%.

Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:

ROA %(Q: Mar. 2026 )
=Net Income/Total Assets
=29.008/2802.165
=(Net Income / Revenue)*(Revenue / Total Assets)
=(29.008 / 1982.412)*(1982.412 / 2802.165)
=Net Margin %*Asset Turnover
=1.46 %*0.7075
=1.04 %

Note: The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.

E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.


Stroeer SE KGaA ROA % Related Terms


Stroeer SE KGaA ROA % Historical Data

* Premium members only.

The historical data trend for Stroeer SE KGaA's ROA % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Stroeer SE KGaA ROA % Chart

Stroeer SE KGaA Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROA %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.57 5.23 3.38 4.65 4.42

Stroeer SE KGaA Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROA % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.19 4.03 3.51 9.14 1.04

HAM:SAX vs APP, OMC, TTD: ROA % Comparison

For the Advertising Agencies subindustry, Stroeer SE KGaA's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Stroeer SE KGaA ROA % vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Stroeer SE KGaA's ROA % distribution charts can be found below:

* The bar in red indicates where Stroeer SE KGaA's ROA % falls into.


HAM:SAX
78GF Score
Stroeer SE & Co KGaA HAM:SAX
ROA % is just one metric. See GF Score™, valuation, warning signs, and more.
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Stroeer SE KGaA ROA % Calculation

Stroeer SE KGaA's annualized ROA % for the fiscal year that ended in Dec. 2025 is calculated as:

ROA %=Net Income (A: Dec. 2025 )/( (Total Assets (A: Dec. 2024 )+Total Assets (A: Dec. 2025 ))/ count )
=125.698/( (2886.43+2802.586)/ 2 )
=125.698/2844.508
=4.42 %

Stroeer SE KGaA's annualized ROA % for the quarter that ended in Mar. 2026 is calculated as:

ROA %=Net Income (Q: Mar. 2026 )/( (Total Assets (Q: Dec. 2025 )+Total Assets (Q: Mar. 2026 ))/ count )
=29.008/( (2802.586+2801.744)/ 2 )
=29.008/2802.165
=1.04 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is four times the quarterly (Mar. 2026) net income data. ROA % is displayed in the 30-year financial page.

Frequently Asked Questions Learn more about ROA % →
What does a ROA % of 1.04% mean?
Stroeer SE KGaA (HAM:SAX) has a ROA % of 1.04% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Stroeer SE KGaA and its competitors. This is 76% below median its historical median of 4.27. According to the industry distribution chart, Stroeer SE KGaA ranks #275 out of 1042 companies in the Media - Diversified industry, placing it in the top 26.4%.
Is Stroeer SE KGaA's ROA % too high?
Stroeer SE KGaA's current ROA % of 1.04% is 76% below median its 10-year median of 4.27. The Media - Diversified industry median ROA % is 0.65. Stroeer SE KGaA's value of 1.04% is 60% above this industry median. Based on the distribution chart, Stroeer SE KGaA ranks #275 out of 1042 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Stroeer SE KGaA has a GF Score™ of 78/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Stroeer SE KGaA's ROA % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Stroeer SE KGaA ranks #275 out of 1042 companies for ROA %. This puts Stroeer SE KGaA in the upper half of its industry. The industry median ROA % is 0.65. Stroeer SE KGaA's value of 1.04% is 60% above this benchmark. While the company's 10-year median is 4.27 vs. the industry median of 0.65, Stroeer SE KGaA has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Media - Diversified company?
The median ROA % among Media - Diversified companies is 0.65, based on 1,042 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Stroeer SE KGaA's current ROA % of 1.04% is 60% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Stroeer SE KGaA and its competitors. For the Media - Diversified industry, the median ROA % is 0.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Stroeer SE KGaA's current ROA % is 1.04%, which is 76% below median its own 10-year median of 4.27. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Stroeer SE KGaA stock overvalued right now?
Based on GuruFocus' analysis, Stroeer SE KGaA (HAM:SAX) is currently considered Possible Value Trap. The stock's GF Value™ is €52.78, compared to a current price of €33.20 — trading 37.1% below its estimated fair value. The current ROA % is 1.04%, which is 76% below median its 10-year median of 4.27 and 60% above the Media - Diversified industry median of 0.65. Stroeer SE KGaA's overall GF Score™ is 78/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Stroeer SE KGaA (HAM:SAX), the current ROA % is 1.04% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Stroeer SE KGaA (HAM:SAX) Overvalued in 2026?

Based on GuruFocus' analysis, Stroeer SE KGaA stock appears to be undervalued. The current stock price of €33.20 is trading 37.1% below its estimated GF Value™ of €52.78. GuruFocus considers Stroeer SE KGaA to be Possible Value Trap.

Key valuation signals for HAM:SAX:

  • ROA %: 1.04% (76% below median its 10-year median of 4.27)
  • GF Value™: €52.78 vs. price of €33.20 (37.1% below fair value)
  • GF Score™: 78/100 with 5 warning signs
  • Industry Position: 60% above the Media - Diversified median (#275 of 1042)

No single metric tells the full story. See the HAM:SAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Stroeer SE KGaA Business Description

Address Stroer-Allee 1, Cologne, NW, DEU, 50999
Stroeer SE & Co KGaA is a Germany-based holding company focused on promotional media services outside of the home. It operates in three main business segments, Out of Home (OOH) Media which generates key revenue, Digital & Dialog Media, and DaaS & E-commerce. The OOH Media segment encompasses the Group's entire OOH advertising business, comprising the Classic OOH, Digital OOH, and OOH services product groups. Digital & Dialog Media segment provides solutions for online advertising in the context of proprietary and third-party content. The scalable products marketed on this basis range from branding and storytelling to performance, native advertising, and social media. Geographically, it generates the majority of its revenue from Germany.
78GF Score

Get the complete analysis for HAM:SAX

ROA % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€33.20
Price
€52.78
GF Value