Stroeer SE KGaA (HAM:SAX) ROE %: 6.05% (As of Mar. 2026) — 66% Below Median


HAM:SAX Stroeer SE & Co KGaA HAM:SAX
78 GF Score
Price €33.80
GF Value €52.78
Valuation Possible Value Trap
! 5 Warning Signs
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What is Stroeer SE KGaA ROE %?

Stroeer SE KGaA HAM:SAX -1.86% 78 ROE % is 6.05% as of Mar. 2026, which is 66% below its 10-year median of 17.72. GuruFocus rates HAM:SAX with a GF Score™ of 78/100 and a GF Value™ of €52.78 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 958 Media - Diversified companies, Stroeer SE KGaA ranks better than 92.59% on this metric.

ROE % is calculated as Net Income divided by its average Total Stockholders Equity over a certain period of time. Stroeer SE KGaA's annualized net income for the quarter that ended in Mar. 2026 was €29 Mil. Stroeer SE KGaA's average Total Stockholders Equity over the quarter that ended in Mar. 2026 was €479 Mil. Therefore, Stroeer SE KGaA's annualized ROE % for the quarter that ended in Mar. 2026 was 6.05%.

The historical rank and industry rank for Stroeer SE KGaA's ROE % or its related term are showing as below:

HAM:SAX' s ROE % Range Over the Past 10 Years
Min: -2.36   Med: 17.72   Max: 30.52
Current: 28.07

During the past 13 years, Stroeer SE KGaA's highest ROE % was 30.52%. The lowest was -2.36%. And the median was 17.72%.

HAM:SAX's ROE % is ranked better than
92.59% of 958 companies
in the Media - Diversified industry
Industry Median: 2.47 vs HAM:SAX: 28.07

Stroeer SE KGaA  (HAM:SAX) ROE % Explanation

ROE % measures the rate of return on the ownership interest (shareholder's equity) of the common stock owners. It measures a firm's efficiency at generating profits from every unit of shareholders' equity (also known as net assets or assets minus liabilities). ROE % shows how well a company uses investment funds to generate earnings growth. ROE %s between 15% and 20% are considered desirable.

The factors that affect a company's ROE % can be illustrated with the three-step DuPont Analysis:

ROE %(Q: Mar. 2026 )
=Net Income/Total Stockholders Equity
=29.008/479.224
=(Net Income / Revenue )*(Revenue / Total Assets)*(Total Assets / Total Stockholders Equity)
=(29.008 / 1982.412)*(1982.412 / 2802.165)*(2802.165 / 479.224)
=Net Margin %*Asset Turnover*Equity Multiplier
=1.46 %*0.7075*5.8473
=ROA %*Equity Multiplier
=1.03 %*5.8473
=6.05 %

With this breakdown, it is clear that if a company grows its Net Profit Margin, its Asset Turnover, or its Leverage, it can grow its ROE %.

The factors that affect a company's ROE % can also be illustrated with the five-step DuPont Analysis:

ROE %(Q: Mar. 2026 )
=Net Income/Total Stockholders Equity
=29.008/479.224
=(Net Income / Pre-Tax Income) * (Pre-Tax Income / Operating Income) * (Operating Income / Revenue) * (Revenue / Total Assets) * (Total Assets / Total Stockholders Equity)
= (29.008 / 50.42) * (50.42 / 112.472) * (112.472 / 1982.412) * (1982.412 / 2802.165) * (2802.165 / 479.224)
= Tax Burden * Interest Burden * Operating Margin % * Asset Turnover * Equity Multiplier
= 0.5753 * 0.4483 * 5.67 % * 0.7075 * 5.8473
=6.05 %

Note: The net income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data. The same rule applies to Pre-Tax Income and Operating Income.
* In the five-step DuPont Analysis, Operating Income is only available for non-financial companies. Thus, for Insurance companies, we use EBIT as a substitution of Operating Income. For Banks, both Operating Income and EBIT is unavailable. Thus we combined Interest Burden and Operating Margin % into Pretax Margin %, and the DuPont Analysis is divided into four components instead.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Net Income is used.

Because a company can increase its ROE % by having more financial leverage, it is important to watch the equity multiplier when investing in high ROE % companies. Like ROA %, ROE % is calculated with only 12 months data. Fluctuations in company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.

Asset light businesses require very few assets to generate very high earnings. Their ROE %s can be extremely high.


Stroeer SE KGaA ROE % Related Terms


Stroeer SE KGaA ROE % Historical Data

* Premium members only.

The historical data trend for Stroeer SE KGaA's ROE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Stroeer SE KGaA ROE % Chart

Stroeer SE KGaA Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 25.85 30.52 20.62 29.02 26.69

Stroeer SE KGaA Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 7.27 26.58 25.14 58.30 6.05

HAM:SAX vs APP, OMC, TTD: ROE % Comparison

For the Advertising Agencies subindustry, Stroeer SE KGaA's ROE %, along with its competitors' market caps and ROE % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Stroeer SE KGaA ROE % vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Stroeer SE KGaA's ROE % distribution charts can be found below:

* The bar in red indicates where Stroeer SE KGaA's ROE % falls into.


HAM:SAX
78GF Score
Stroeer SE & Co KGaA HAM:SAX
ROE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Stroeer SE KGaA ROE % Calculation

Stroeer SE KGaA's annualized ROE % for the fiscal year that ended in Dec. 2025 is calculated as

ROE %=Net Income (A: Dec. 2025 )/( (Total Stockholders Equity (A: Dec. 2024 )+Total Stockholders Equity (A: Dec. 2025 ))/ count )
=125.698/( (465.5+476.575)/ 2 )
=125.698/471.0375
=26.69 %

Stroeer SE KGaA's annualized ROE % for the quarter that ended in Mar. 2026 is calculated as

ROE %=Net Income (Q: Mar. 2026 )/( (Total Stockholders Equity (Q: Dec. 2025 )+Total Stockholders Equity (Q: Mar. 2026 ))/ count )
=29.008/( (476.575+481.873)/ 2 )
=29.008/479.224
=6.05 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROE %, the net income of the last fiscal year and the average total shareholder equity over the fiscal year are used. In calculating the quarterly data, the net income data used here is four times the quarterly (Mar. 2026) net income data. ROE % is displayed in the 30-year financial page.

Frequently Asked Questions Learn more about ROE % →
What does a ROE % of 6.05% mean?
Stroeer SE KGaA (HAM:SAX) has a ROE % of 6.05% as of Mar. 2026. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on Stroeer SE KGaA and its competitors. This is 66% below median its historical median of 17.72. According to the industry distribution chart, Stroeer SE KGaA ranks #71 out of 958 companies in the Media - Diversified industry, placing it in the top 7.4%.
Is Stroeer SE KGaA's ROE % too high?
Stroeer SE KGaA's current ROE % of 6.05% is 66% below median its 10-year median of 17.72. The Media - Diversified industry median ROE % is 2.47. Stroeer SE KGaA's value of 6.05% is 144.9% above this industry median. Based on the distribution chart, Stroeer SE KGaA ranks #71 out of 958 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Stroeer SE KGaA has a GF Score™ of 78/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Stroeer SE KGaA's ROE % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Stroeer SE KGaA ranks #71 out of 958 companies for ROE %. This places Stroeer SE KGaA in the top 7% of its industry — outperforming the majority of peers. The industry median ROE % is 2.47. Stroeer SE KGaA's value of 6.05% is 144.9% above this benchmark. While the company's 10-year median is 17.72 vs. the industry median of 2.47, Stroeer SE KGaA has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROE % for a Media - Diversified company?
The median ROE % among Media - Diversified companies is 2.47, based on 958 companies in the industry. Companies in the top quartile (top 25%) have a ROE % significantly above this median, while those in the bottom quartile fall well below. However, ROE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Stroeer SE KGaA's current ROE % of 6.05% is 144.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROE % mean?
A high ROE % can signal that a stock is expensive relative to its fundamentals. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on Stroeer SE KGaA and its competitors. For the Media - Diversified industry, the median ROE % is 2.47 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Stroeer SE KGaA's current ROE % is 6.05%, which is 66% below median its own 10-year median of 17.72. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Stroeer SE KGaA stock overvalued right now?
Based on GuruFocus' analysis, Stroeer SE KGaA (HAM:SAX) is currently considered Possible Value Trap. The stock's GF Value™ is €52.78, compared to a current price of €33.80 — trading 36% below its estimated fair value. The current ROE % is 6.05%, which is 66% below median its 10-year median of 17.72 and 144.9% above the Media - Diversified industry median of 2.47. Stroeer SE KGaA's overall GF Score™ is 78/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROE % calculated?
ROE % is calculated from a company's financial statements. For Stroeer SE KGaA (HAM:SAX), the current ROE % is 6.05% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Stroeer SE KGaA (HAM:SAX) Overvalued in 2026?

Based on GuruFocus' analysis, Stroeer SE KGaA stock appears to be undervalued. The current stock price of €33.80 is trading 36% below its estimated GF Value™ of €52.78. GuruFocus considers Stroeer SE KGaA to be Possible Value Trap.

Key valuation signals for HAM:SAX:

  • ROE %: 6.05% (66% below median its 10-year median of 17.72)
  • GF Value™: €52.78 vs. price of €33.80 (36% below fair value)
  • GF Score™: 78/100 with 5 warning signs
  • Industry Position: 144.9% above the Media - Diversified median (#71 of 958)

No single metric tells the full story. See the HAM:SAX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Stroeer SE KGaA Business Description

Address Stroer-Allee 1, Cologne, NW, DEU, 50999
Stroeer SE & Co KGaA is a Germany-based holding company focused on promotional media services outside of the home. It operates in three main business segments, Out of Home (OOH) Media which generates key revenue, Digital & Dialog Media, and DaaS & E-commerce. The OOH Media segment encompasses the Group's entire OOH advertising business, comprising the Classic OOH, Digital OOH, and OOH services product groups. Digital & Dialog Media segment provides solutions for online advertising in the context of proprietary and third-party content. The scalable products marketed on this basis range from branding and storytelling to performance, native advertising, and social media. Geographically, it generates the majority of its revenue from Germany.
78GF Score

Get the complete analysis for HAM:SAX

ROE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€33.80
Price
€52.78
GF Value