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High CoXPAR:HCO +2.19%76 ROA % is 0.39% as of Dec. 2025, which is 89% below its 10-year median of 3.53. GuruFocus rates XPAR:HCO with a GF Score™ of 76/100 and a GF Value™ of €3.77 (Fairly Valued). The stock has 8 warning signs investors should review. Among 1,029 Media - Diversified companies, High Co ranks better than 61.13% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. High Co's annualizedNet Income for the quarter that ended in Dec. 2025 was €0.78 Mil.
High Co's average Total Assets over the quarter that ended in Dec. 2025 was €198.55 Mil. Therefore, High Co's annualized ROA % for the quarter that ended in Dec. 2025 was 0.39%.
The historical rank and industry rank for High Co's ROA % or its related term are showing as below:
XPAR:HCO'
s ROA % Range Over the Past 10 Years
Min: 0.51 Med: 3.53 Max: 5.31
Current: 2.41
During the past 13 years, High Co's highest ROA % was 5.31%. The lowest was 0.51%. And the median was 3.53%.
XPAR:HCO's ROA % is ranked better than 61.13% of 1029
companies
in the Media - Diversified industry
Industry Median: 0.74
vs XPAR:HCO: 2.41
High Co (XPAR:HCO) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
High Co ROA % Related Terms
High Co ROA % Historical Data
* Premium members only.
The historical data trend for High Co's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, High Co's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
High Co ROA % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, High Co's ROA % distribution charts can be found below:
* The bar in red indicates where High Co's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Dec. 2025) net income data.
ROA % is displayed in the 30-year financial page.
High Co (XPAR:HCO) has a ROA % of 0.39% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on High Co and its competitors. This is 89% below median its historical median of 3.53. Over the past decade, High Co's ROA % has ranged from 0.51 to 5.31. According to the industry distribution chart, High Co ranks #400 out of 1029 companies in the Media - Diversified industry, placing it in the top 38.9%.
Is High Co's ROA % too high?
High Co's current ROA % of 0.39% is 89% below median its 10-year median of 3.53. Over the past 10 years, this metric has ranged from a low of 0.51 to a high of 5.31. The Media - Diversified industry median ROA % is 0.74. High Co's value of 0.39% is 47.3% below this industry median. Based on the distribution chart, High Co ranks #400 out of 1029 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, High Co has a GF Score™ of 76/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does High Co's ROA % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, High Co ranks #400 out of 1029 companies for ROA %. This puts High Co in the upper half of its industry. The industry median ROA % is 0.74. High Co's value of 0.39% is 47.3% below this benchmark. Historically, High Co's own ROA % has ranged from 0.51 to 5.31 over the past decade. While the company's 10-year median is 3.53 vs. the industry median of 0.74, High Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Media - Diversified company?
The median ROA % among Media - Diversified companies is 0.74, based on 1,029 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. High Co's current ROA % of 0.39% is 47.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on High Co and its competitors. For the Media - Diversified industry, the median ROA % is 0.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. High Co's current ROA % is 0.39%, which is 89% below median its own 10-year median of 3.53. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is High Co stock overvalued right now?
Based on GuruFocus' analysis, High Co (XPAR:HCO) is currently considered Fairly Valued. The stock's GF Value™ is €3.77, compared to a current price of €3.73 — trading 1.2% below its estimated fair value. The current ROA % is 0.39%, which is 89% below median its 10-year median of 3.53 and 47.3% below the Media - Diversified industry median of 0.74. High Co's overall GF Score™ is 76/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For High Co (XPAR:HCO), the current ROA % is 0.39% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is High Co (XPAR:HCO) Overvalued in 2026?
Based on GuruFocus' analysis, High Co stock appears to be undervalued.
The current stock price of €3.73 is trading 1.2% below its estimated GF Value™ of €3.77.
GuruFocus considers High Co to be Fairly Valued.
Key valuation signals for XPAR:HCO:
ROA %: 0.39% (89% below median its 10-year median of 3.53)
GF Value™: €3.77 vs. price of €3.73 (1.2% below fair value)
Industry Position: 47.3% below the Media - Diversified median (#400 of 1029)
No single metric tells the full story. See the XPAR:HCO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
High Co is a France based company engaged in offering marketing solutions for various brands and stores worldwide. The company provides drive to store solutions to generate traffic and develop a preference for the brand and store; in-store solutions to boost sales at physical points of sale and online, and data analysis and management solutions to enhance understanding of shoppers and target actions with a focus on R.O.I.
76GF Score
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