ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Prodea Real Estate Investment Co's annualized return on capital (ROC %) for the quarter that ended in Dec. 2025 was 3.09%.
As of today (2026-06-27), Prodea Real Estate Investment Co's WACC % is 2.92%. Prodea Real Estate Investment Co's ROC % is 1.35% (calculated using TTM income statement data).
Prodea Real Estate Investment Co earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Prodea Real Estate Investment Co (ATH:PRODEA) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Prodea Real Estate Investment Co's WACC % is 2.92%. Prodea Real Estate Investment Co's ROC % is 1.35% (calculated using TTM income statement data).
Prodea Real Estate Investment Co earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Prodea Real Estate Investment Co ROC % Related Terms
Prodea Real Estate Investment Co ROC % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is two times the semi-annual (Dec. 2025) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Prodea Real Estate Investment Co (ATH:PRODEA) has a ROC % of 3.09% as of Dec. 2025. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Prodea Real Estate Investment Co and its competitors.
Is Prodea Real Estate Investment Co's ROC % too high?
Prodea Real Estate Investment Co's current ROC % is 3.09%. The REITs industry median ROC % is 3.74. Prodea Real Estate Investment Co's value of 3.09% is 17.4% below this industry median. Overall, Prodea Real Estate Investment Co has a GF Score™ of 52/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Prodea Real Estate Investment Co's ROC % compare to BXP and ARE?
Prodea Real Estate Investment Co's ROC % of 3.09% can be compared against companies in the REITs industry. The industry median ROC % is 3.74. Prodea Real Estate Investment Co's value of 3.09% is 17.4% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a REITs company?
The median ROC % among REITs companies is 3.74, based on 749 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Prodea Real Estate Investment Co's current ROC % of 3.09% is 17.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Prodea Real Estate Investment Co and its competitors. For the REITs industry, the median ROC % is 3.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Prodea Real Estate Investment Co's current ROC % is 3.09%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prodea Real Estate Investment Co stock overvalued right now?
Based on GuruFocus' analysis, Prodea Real Estate Investment Co (ATH:PRODEA) is currently considered Possible Value Trap. The stock's GF Value™ is €8.06, compared to a current price of €3.16 — trading 60.8% below its estimated fair value. The current ROC % is 3.09% and 17.4% below the REITs industry median of 3.74. Prodea Real Estate Investment Co's overall GF Score™ is 52/100 with 11 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Prodea Real Estate Investment Co (ATH:PRODEA), the current ROC % is 3.09% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Prodea Real Estate Investment Co (ATH:PRODEA) Overvalued in 2026?
Based on GuruFocus' analysis, Prodea Real Estate Investment Co stock appears to be undervalued.
The current stock price of €3.16 is trading 60.8% below its estimated GF Value™ of €8.06.
GuruFocus considers Prodea Real Estate Investment Co to be Possible Value Trap.
Key valuation signals for ATH:PRODEA:
ROC %: 3.09%
GF Value™: €8.06 vs. price of €3.16 (60.8% below fair value)
No single metric tells the full story. See the ATH:PRODEA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Prodea Real Estate Investment Co Business Description
Prodea Real Estate Investment Co SA is a Greek Real Estate Investment trust. The company's business segments include Retail/big boxes, Bank Branches, Offices, Hotels, and others (including logistics, hotels, petrol stations, parking spaces, land plots, residential properties, and other properties with special use). The geographical segments of the company include Greece, Italy, Cyprus, and other countries.
52GF Score
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