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ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Billboard Ad Or's annualized return on capital (ROC %) for the quarter that ended in Mar. 2026 was 5.52%.
As of today (2026-07-27), Billboard Ad Or's WACC % is 5.27%. Billboard Ad Or's ROC % is 6.39% (calculated using TTM income statement data).
Billboard Ad Or generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Billboard Ad Or (XBUL:BBRD) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Billboard Ad Or's WACC % is 5.27%. Billboard Ad Or's ROC % is 6.39% (calculated using TTM income statement data).
Billboard Ad Or generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Billboard Ad Or ROC % Related Terms
Billboard Ad Or ROC % Historical Data
* Premium members only.
The historical data trend for Billboard Ad Or's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is four times the quarterly (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Billboard Ad Or (XBUL:BBRD) has a ROC % of 5.52% as of Mar. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Billboard Ad Or and its competitors.
Is Billboard Ad Or's ROC % too high?
Billboard Ad Or's current ROC % is 5.52%. The Business Services industry median ROC % is 6.02. Billboard Ad Or's value of 5.52% is 8.3% below this industry median. Overall, Billboard Ad Or has a GF Score™ of 34/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Billboard Ad Or's ROC % compare to CTAS and CPRT?
Billboard Ad Or's ROC % of 5.52% can be compared against companies in the Business Services industry. The industry median ROC % is 6.02. Billboard Ad Or's value of 5.52% is 8.3% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Business Services company?
The median ROC % among Business Services companies is 6.02, based on 1,073 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Billboard Ad Or's current ROC % of 5.52% is 8.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Billboard Ad Or and its competitors. For the Business Services industry, the median ROC % is 6.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Billboard Ad Or's current ROC % is 5.52%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Billboard Ad Or stock overvalued right now?
Based on GuruFocus' analysis, Billboard Ad Or (XBUL:BBRD) is currently considered Possible Value Trap. The stock's GF Value™ is €0.42, compared to a current price of €0.17 — trading 59% below its estimated fair value. The current ROC % is 5.52% and 8.3% below the Business Services industry median of 6.02. Billboard Ad Or's overall GF Score™ is 34/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Billboard Ad Or (XBUL:BBRD), the current ROC % is 5.52% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Billboard Ad Or (XBUL:BBRD) Overvalued in 2026?
Based on GuruFocus' analysis, Billboard Ad Or stock appears to be undervalued.
The current stock price of €0.17 is trading 59% below its estimated GF Value™ of €0.42.
GuruFocus considers Billboard Ad Or to be Possible Value Trap.
Key valuation signals for XBUL:BBRD:
ROC %: 5.52%
GF Value™: €0.42 vs. price of €0.17 (59% below fair value)
Industry Position: 8.3% below the Business Services median
No single metric tells the full story. See the XBUL:BBRD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Billboard Ad Or is a Bulgaria based digital and offset printing company. It provides various solutions which include Digital printing solutions for billboards, packaging of buildings, branding of cars and photorealistic art galleries; Offset printing solutions for calendars, magazines and corporate periodicals and newsletters; Metro advertisement solutions covering transport advertising, advertising at the point of sale and advertising in urban environments and 3D printing solutions for making 3D models in the field of art, industrial design and architecture. Geographically, it has operations in France, Germany, Romania, and other countries; and generates a vast majority of its revenue from France.
34GF Score
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