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Ulta BeautyULTA -0.54%92 14-Day RSI is 50.22 as of Jul. 25, 2026. GuruFocus rates ULTA with a GF Score™ of 92/100 and a GF Value™ of $561.48 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 1,142 Retail - Cyclical companies, Ulta Beauty ranks worse than 64.01% on this metric.
The Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100. Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30.
As of today (2026-07-25), Ulta Beauty's 14-Day RSI is 50.22.
The industry rank for Ulta Beauty's 14-Day RSI or its related term are showing as below:
ULTA's 14-Day RSI is ranked worse than 64.01% of 1142
companies
in the Retail - Cyclical industry
Industry Median: 47.77
vs ULTA: 50.22
Ulta Beauty (NAS:ULTA) 14-Day RSI Explanation
The Relative Strength Index (RSI), developed by J. Welles Wilder in his book “New Concepts in Technical Trading Systems.”, is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100.
Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A RSI surpasses the 30 level indicates a bullish sign, when it slides below 70 level, it’s a bearish sign. This level can be adjusted depending on the security’s pattern and the market’s underlying trend. In an uptrend or bullish market, the RSI might range within a higher interval, investors could set the support level higher. If a downtrend or bearish market occurs, investors may need to lower the resistance level.
RSI can also be used in trading techniques to indicate the trading signal, such as Divergences and Swing Rejections.
Ulta Beauty 14-Day RSI Related Terms
ULTA vs DKS, BBY, TSCO: 14-Day RSI Comparison
For the Specialty Retail subindustry, Ulta Beauty's 14-Day RSI, along with its competitors' market caps and 14-Day RSI data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Ulta Beauty 14-Day RSI vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Ulta Beauty's 14-Day RSI distribution charts can be found below:
* The bar in red indicates where Ulta Beauty's 14-Day RSI falls into.
* Note that the formula uses a positive value for the average loss.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Ulta Beauty (ULTA) has a 14-Day RSI of 50.22 as of Jul. 25, 2026. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on Ulta Beauty and its competitors. According to the industry distribution chart, Ulta Beauty ranks #731 out of 1142 companies in the Retail - Cyclical industry, placing it in the top 64%.
Is Ulta Beauty's 14-Day RSI too high?
Ulta Beauty's current 14-Day RSI is 50.22. The Retail - Cyclical industry median 14-Day RSI is 47.77. Ulta Beauty's value of 50.22 is 5.1% above this industry median. Based on the distribution chart, Ulta Beauty ranks #731 out of 1142 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Ulta Beauty has a GF Score™ of 92/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Ulta Beauty's 14-Day RSI compare to DKS and BBY?
According to the Retail - Cyclical industry distribution chart, Ulta Beauty ranks #731 out of 1142 companies for 14-Day RSI. This places Ulta Beauty in the lower half of its industry. The industry median 14-Day RSI is 47.77. Ulta Beauty's value of 50.22 is 5.1% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 14-Day RSI for a Retail - Cyclical company?
The median 14-Day RSI among Retail - Cyclical companies is 47.77, based on 1,142 companies in the industry. Companies in the top quartile (top 25%) have a 14-Day RSI significantly above this median, while those in the bottom quartile fall well below. However, 14-Day RSI should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Ulta Beauty's current 14-Day RSI of 50.22 is 5.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 14-Day RSI mean?
A high 14-Day RSI can signal that a stock is expensive relative to its fundamentals. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on Ulta Beauty and its competitors. For the Retail - Cyclical industry, the median 14-Day RSI is 47.77 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Ulta Beauty's current 14-Day RSI is 50.22. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Ulta Beauty stock overvalued right now?
Based on GuruFocus' analysis, Ulta Beauty (ULTA) is currently considered Modestly Undervalued. The stock's GF Value™ is $561.48, compared to a current price of $475.36 — trading 15.3% below its estimated fair value. The current 14-Day RSI is 50.22 and 5.1% above the Retail - Cyclical industry median of 47.77. Ulta Beauty's overall GF Score™ is 92/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 14-Day RSI calculated?
14-Day RSI is calculated from a company's financial statements. For Ulta Beauty (ULTA), the current 14-Day RSI is 50.22 as of Jul. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Ulta Beauty (ULTA) Overvalued in 2026?
Based on GuruFocus' analysis, Ulta Beauty stock appears to be undervalued.
The current stock price of $475.36 is trading 15.3% below its estimated GF Value™ of $561.48.
GuruFocus considers Ulta Beauty to be Modestly Undervalued.
Key valuation signals for ULTA:
14-Day RSI: 50.22
GF Value™: $561.48 vs. price of $475.36 (15.3% below fair value)
Industry Position: 5.1% above the Retail - Cyclical median (#731 of 1142)
No single metric tells the full story. See the ULTA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
92GF Score
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