DG (Dollar General) Sales per Sqft: 69.90 (As of Jul. 2026)

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DG Dollar General Corp DG
80 GF Score
Price $133.21
GF Value $121.20
Valuation Fairly Valued
! 4 Warning Signs
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What is Dollar General Sales per Sqft?

Dollar General DG +1.49% 80 Sales per Sqft is 69.90 as of Jul. 2026. GuruFocus rates DG with a GF Score™ of 80/100 and a GF Value™ of $121.20 (Fairly Valued). The stock has 4 warning signs investors should review.

Sales per Sqft is a retail store’s average revenue for every foot of sales space. A higher sales per square foot indicates more efficient operations and thus high profitability.

Dollar General's Sales per Sqft for the quarter that ended in Jul. 2026 was 69.90 , which higher from pervious quarter (Apr. 2026)'s result by 4.16%.

Dollar General's Sales per Sqft for the annual that ended in Jan. 2026 was 268.88 , which higher from pervious year (Jan. 2025)'s result by 3.81%.

The historical rank and industry rank for Dollar General's Sales per Sqft or its related term are showing as below:

DG's Sales per Sqft is not ranked *
in the Retail - Defensive industry.
Industry Median:
* Ranked among companies with meaningful Sales per Sqft only.

Dollar General  (NYSE:DG) Sales per Sqft Explanation

Sales per Sqft is a retail store’s average revenue for every foot of sales space. It measures the retailer’s efficiency of the use of sales space, helping the retailer make smarter merchandising, inventory and sales decisions. A higher sales per square foot indicates more efficient operations and thus, high profitability.

Another similar measurement is Average Sales per Sqft. The difference between them is whether the non-selling areas of the store, such as stock rooms or receiving areas, are included.


Dollar General Sales per Sqft Related Terms


Dollar General Sales per Sqft Historical Data

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The historical data trend for Dollar General's Sales per Sqft can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Dollar General Sales per Sqft Chart

Dollar General Annual Data
Trend Jan22 Jan23 Jan24 Jan25 Jan26
Sales per Sqft
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Dollar GeneralQuarterly Data
Trend Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26 Apr26 Jul26
Sales per Sqft
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DG vs DLTR, BJ, TBBB: Sales per Sqft Comparison

For the Discount Stores subindustry, Dollar General's Sales per Sqft, along with its competitors' market caps and Sales per Sqft data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

DG
80GF Score
Dollar General Corp DG
Sales per Sqft is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions
What does a Sales per Sqft of 69.90 mean?
Dollar General (DG) has a Sales per Sqft of 69.90 as of Jul. 2026. Sales per Square Foot is a retail store’s average revenue for every foot of sales space. View historical data on Dollar General and its competitors.
Is Dollar General's Sales per Sqft too high?
Dollar General's current Sales per Sqft is 69.90. Overall, Dollar General has a GF Score™ of 80/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Dollar General's Sales per Sqft compare to DLTR and BJ?
Dollar General's Sales per Sqft of 69.90 can be compared against companies in the Retail - Defensive industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Sales per Sqft for a Retail - Defensive company?
A good Sales per Sqft depends on the Retail - Defensive industry context. However, Sales per Sqft should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Sales per Sqft mean?
A high Sales per Sqft can signal that a stock is expensive relative to its fundamentals. Sales per Square Foot is a retail store’s average revenue for every foot of sales space. View historical data on Dollar General and its competitors. Dollar General's current Sales per Sqft is 69.90. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Dollar General stock overvalued right now?
Based on GuruFocus' analysis, Dollar General (DG) is currently considered Fairly Valued. The stock's GF Value™ is $121.20, compared to a current price of $133.21 — trading 9.9% above its estimated fair value. The current Sales per Sqft is 69.90. Dollar General's overall GF Score™ is 80/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Sales per Sqft calculated?
Sales per Sqft is calculated from a company's financial statements. For Dollar General (DG), the current Sales per Sqft is 69.90 as of Jul. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Dollar General (DG) Overvalued in 2026?

Based on GuruFocus' analysis, Dollar General stock appears to be overvalued. The current stock price of $133.21 is trading 9.9% above its estimated GF Value™ of $121.20. GuruFocus considers Dollar General to be Fairly Valued.

Key valuation signals for DG:

  • Sales per Sqft: 69.90
  • GF Value™: $121.20 vs. price of $133.21 (9.9% above fair value)
  • GF Score™: 80/100 with 4 warning signs

No single metric tells the full story. See the DG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Dollar General Business Description

Address 100 Mission Ridge, Goodlettsville, TN, USA, 37072
Since its beginning in 1939, Dollar General has grown to become the largest dollar store operator in the United States, with more than 20,000 small-box discount stores across 48 states. The firm generated over $42 billion in fiscal 2025 sales. The retailer maintains a heavy concentration of stores in rural and low-income markets underserved by big-box retailers. It's 11,000 stock-keeping units, including 2,000 priced at $1 or less, span consumables (82% of sales), seasonal items (10%), home products (5%), and apparel (3%). More than 20% of sales are derived from private label.
80GF Score

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Sales per Sqft is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$133.21
Price
$121.20
GF Value