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iCetanaASX:ICE Selling, General, & Admin. Expense is A$4.39 Mil as of Dec. 2025. The stock has 3 warning signs investors should review.
Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. iCetana's selling, general, & admin. expense for the
six
months ended in Dec. 2025 was A$2.47 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was A$4.39 Mil.
iCetana (ASX:ICE) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
iCetana Selling, General, & Admin. Expense Related Terms
iCetana Selling, General, & Admin. Expense Historical Data
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The historical data trend for iCetana's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASX:ICE vs UBER, SHOP, CRM: Selling, General, & Admin. Expense Comparison
For the Software - Application subindustry, iCetana's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
iCetana Selling, General, & Admin. Expense vs Software Industry
For the Software industry and Technology sector, iCetana's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where iCetana's Selling, General, & Admin. Expense falls into.
iCetana Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was A$4.39 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of A$4.39 Mil mean?
iCetana (ASX:ICE) has a Selling, General, & Admin. Expense of A$4.39 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on iCetana and its competitors.
Is iCetana's Selling, General, & Admin. Expense too high?
iCetana's current Selling, General, & Admin. Expense is A$4.39 Mil.
How does iCetana's Selling, General, & Admin. Expense compare to UBER and SHOP?
iCetana's Selling, General, & Admin. Expense of A$4.39 Mil can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Software company?
A good Selling, General, & Admin. Expense depends on the Software industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on iCetana and its competitors. iCetana's current Selling, General, & Admin. Expense is A$4.39 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is iCetana stock overvalued right now?
Based on GuruFocus' analysis, iCetana (ASX:ICE) is currently considered Significantly Overvalued. The stock's GF Value™ is A$0.01, compared to a current price of A$0.03 — trading 230% above its estimated fair value. The current Selling, General, & Admin. Expense is A$4.39 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For iCetana (ASX:ICE), the current Selling, General, & Admin. Expense is A$4.39 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
iCetana Ltd develops and sells AI-assisted video surveillance software that uses machine learning technology to provide automatic real-time anomalous event detection. Its products include Safety and Security, Analytics, Forensic Quick Find, Facial Recognition, Licence Plate Recognition, and GPT Agents. The company operates through three segments: Asia Pacific (APAC), responsible for sales, marketing, and product development in Australia and the broader Asia Pacific region; North America (NA), managing sales and marketing in the United States and Canada; and Europe, Middle East & Africa (EMEA), handling sales and marketing efforts across Europe, the Middle East, and Africa. The majority of revenue comes from the Asia Pacific (APAC) segment.
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