SiteMinder (ASX:SDR) Selling, General, & Admin. Expense: A$132.9 Mil (TTM As of Dec. 2025)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ASX:SDR SiteMinder Ltd ASX:SDR
47 GF Score
Price A$3.46
GF Value A$7.95
Valuation Significantly Undervalued
! 1 Warning Sign
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What is SiteMinder Selling, General, & Admin. Expense?

SiteMinder ASX:SDR -4.16% 47 Selling, General, & Admin. Expense is A$132.9 Mil as of Dec. 2025. GuruFocus rates ASX:SDR with a GF Score™ of 47/100 and a GF Value™ of A$7.95 (Significantly Undervalued). The stock has 1 warning sign investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. SiteMinder's selling, general, & admin. expense for the six months ended in Dec. 2025 was A$68.4 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was A$132.9 Mil.


SiteMinder  (ASX:SDR) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


SiteMinder Selling, General, & Admin. Expense Related Terms


SiteMinder Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for SiteMinder's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

SiteMinder Selling, General, & Admin. Expense Chart

SiteMinder Annual Data
Trend Jun21 Jun22 Jun23 Jun24 Jun25
Selling, General, & Admin. Expense
0.00 104.33 121.27 120.68 128.03

SiteMinder Semi-Annual Data
Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only 60.74 59.94 63.51 64.52 68.41

ASX:SDR vs UBER, SHOP, CRM: Selling, General, & Admin. Expense Comparison

For the Software - Application subindustry, SiteMinder's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


SiteMinder Selling, General, & Admin. Expense vs Software Industry

For the Software industry and Technology sector, SiteMinder's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where SiteMinder's Selling, General, & Admin. Expense falls into.


ASX:SDR
47GF Score
SiteMinder Ltd ASX:SDR
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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SiteMinder Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was A$132.9 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of A$132.9 Mil mean?
SiteMinder (ASX:SDR) has a Selling, General, & Admin. Expense of A$132.9 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on SiteMinder and its competitors.
Is SiteMinder's Selling, General, & Admin. Expense too high?
SiteMinder's current Selling, General, & Admin. Expense is A$132.9 Mil. Overall, SiteMinder has a GF Score™ of 47/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does SiteMinder's Selling, General, & Admin. Expense compare to UBER and SHOP?
SiteMinder's Selling, General, & Admin. Expense of A$132.9 Mil can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Software company?
A good Selling, General, & Admin. Expense depends on the Software industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on SiteMinder and its competitors. SiteMinder's current Selling, General, & Admin. Expense is A$132.9 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is SiteMinder stock overvalued right now?
Based on GuruFocus' analysis, SiteMinder (ASX:SDR) is currently considered Significantly Undervalued. The stock's GF Value™ is A$7.95, compared to a current price of A$3.46 — trading 56.5% below its estimated fair value. The current Selling, General, & Admin. Expense is A$132.9 Mil. SiteMinder's overall GF Score™ is 47/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For SiteMinder (ASX:SDR), the current Selling, General, & Admin. Expense is A$132.9 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is SiteMinder (ASX:SDR) Overvalued in 2026?

Based on GuruFocus' analysis, SiteMinder stock appears to be undervalued. The current stock price of A$3.46 is trading 56.5% below its estimated GF Value™ of A$7.95. GuruFocus considers SiteMinder to be Significantly Undervalued.

Key valuation signals for ASX:SDR:

  • Selling, General, & Admin. Expense: A$132.9 Mil
  • GF Value™: A$7.95 vs. price of A$3.46 (56.5% below fair value)
  • GF Score™: 47/100 with 1 warning sign

No single metric tells the full story. See the ASX:SDR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


SiteMinder Business Description

Other Exchanges SDRMF:USA
Address 30 Windmill Street, Bond Store 3, Millers Point, Sydney, NSW, AUS, 2000
SiteMinder is a technology company that provides e-commerce software for the global hotel industry. SiteMinder is the world's largest e-commerce software provider for small and midsize accommodation businesses and provides over 50,000 accommodation businesses with a comprehensive suite of tools to increase their room utilization, rates, and profitability.
47GF Score

Get the complete analysis for ASX:SDR

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$3.46
Price
A$7.95
GF Value