Miss Grand International PCL (BKK:MGI) Selling, General, & Admin. Expense: ฿173 Mil (TTM As of Jun. 2026)

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Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BKK:MGI Miss Grand International PCL BKK:MGI
63 GF Score
Price ฿5.05
GF Value ฿14.56
Valuation Significantly Undervalued
! 3 Warning Signs
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What is Miss Grand International PCL Selling, General, & Admin. Expense?

Miss Grand International PCL BKK:MGI -0.98% 63 Selling, General, & Admin. Expense is ฿173 Mil as of Jun. 2026. GuruFocus rates BKK:MGI with a GF Score™ of 63/100 and a GF Value™ of ฿14.56 (Significantly Undervalued). The stock has 3 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Miss Grand International PCL's selling, general, & admin. expense for the three months ended in Jun. 2026 was ฿40 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was ฿173 Mil.


Miss Grand International PCL  (BKK:MGI) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Miss Grand International PCL Selling, General, & Admin. Expense Related Terms


Miss Grand International PCL Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Miss Grand International PCL's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Miss Grand International PCL Selling, General, & Admin. Expense Chart

Miss Grand International PCL Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial 96.14 65.11 127.91 169.09 192.94

Miss Grand International PCL Quarterly Data
Dec18 Dec19 Dec20 Dec21 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 40.14 46.94 47.33 39.13 39.98

BKK:MGI vs NFLX, DIS, WBD: Selling, General, & Admin. Expense Comparison

For the Entertainment subindustry, Miss Grand International PCL's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Miss Grand International PCL Selling, General, & Admin. Expense vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Miss Grand International PCL's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Miss Grand International PCL's Selling, General, & Admin. Expense falls into.


BKK:MGI
63GF Score
Miss Grand International PCL BKK:MGI
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Miss Grand International PCL Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ฿173 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of ฿173 Mil mean?
Miss Grand International PCL (BKK:MGI) has a Selling, General, & Admin. Expense of ฿173 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Miss Grand International PCL and its competitors.
Is Miss Grand International PCL's Selling, General, & Admin. Expense too high?
Miss Grand International PCL's current Selling, General, & Admin. Expense is ฿173 Mil. Overall, Miss Grand International PCL has a GF Score™ of 63/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Miss Grand International PCL's Selling, General, & Admin. Expense compare to NFLX and DIS?
Miss Grand International PCL's Selling, General, & Admin. Expense of ฿173 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Miss Grand International PCL and its competitors. Miss Grand International PCL's current Selling, General, & Admin. Expense is ฿173 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Miss Grand International PCL stock overvalued right now?
Based on GuruFocus' analysis, Miss Grand International PCL (BKK:MGI) is currently considered Significantly Undervalued. The stock's GF Value™ is ฿14.56, compared to a current price of ฿5.05 — trading 65.3% below its estimated fair value. The current Selling, General, & Admin. Expense is ฿173 Mil. Miss Grand International PCL's overall GF Score™ is 63/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Miss Grand International PCL (BKK:MGI), the current Selling, General, & Admin. Expense is ฿173 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Miss Grand International PCL (BKK:MGI) Overvalued in 2026?

Based on GuruFocus' analysis, Miss Grand International PCL stock appears to be undervalued. The current stock price of ฿5.05 is trading 65.3% below its estimated GF Value™ of ฿14.56. GuruFocus considers Miss Grand International PCL to be Significantly Undervalued.

Key valuation signals for BKK:MGI:

  • Selling, General, & Admin. Expense: ฿173 Mil
  • GF Value™: ฿14.56 vs. price of ฿5.05 (65.3% below fair value)
  • GF Score™: 63/100 with 3 warning signs

No single metric tells the full story. See the BKK:MGI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Miss Grand International PCL Business Description

Address 1751 Soi Ladprao 94 (Panjamit), Lat Phrao Road, Phlapphla Subdistrict, Wang Thonglang Lang District, Bangkok, THA, 10310
Miss Grand International PCL is principally engaged in the wholesale and retail of beauty products, cosmetics products, skincare products, personal products, beauty accessories, food dietary supplements, and food products under the Company's branding name. The company also organizes beauty pageants and entertainment events, concerts, and an artist management agency. The company has five segments: Beauty pageants organise, Entertainment business, Consumer products, Consumption products, and others. The company earns the majority of its revenue from the Beauty pageants organise segment.
63GF Score

Get the complete analysis for BKK:MGI

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿5.05
Price
฿14.56
GF Value