The ONE Enterprise PCL (BKK:ONEE) Selling, General, & Admin. Expense: ฿2,323 Mil (TTM As of Jun. 2026)

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Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BKK:ONEE The ONE Enterprise PCL BKK:ONEE
86 GF Score
Price ฿3.00
GF Value ฿3.91
Valuation Modestly Undervalued
! 9 Warning Signs
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What is The ONE Enterprise PCL Selling, General, & Admin. Expense?

The ONE Enterprise PCL BKK:ONEE -0.66% 86 Selling, General, & Admin. Expense is ฿2,323 Mil as of Jun. 2026. GuruFocus rates BKK:ONEE with a GF Score™ of 86/100 and a GF Value™ of ฿3.91 (Modestly Undervalued). The stock has 9 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. The ONE Enterprise PCL's selling, general, & admin. expense for the three months ended in Jun. 2026 was ฿617 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was ฿2,323 Mil.


The ONE Enterprise PCL  (BKK:ONEE) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


The ONE Enterprise PCL Selling, General, & Admin. Expense Related Terms


The ONE Enterprise PCL Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for The ONE Enterprise PCL's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The ONE Enterprise PCL Selling, General, & Admin. Expense Chart

The ONE Enterprise PCL Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial 1,706.99 1,812.51 1,962.70 2,119.26 2,121.58

The ONE Enterprise PCL Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 502.00 544.08 601.15 561.06 617.04

BKK:ONEE vs NFLX, DIS, WBD: Selling, General, & Admin. Expense Comparison

For the Entertainment subindustry, The ONE Enterprise PCL's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The ONE Enterprise PCL Selling, General, & Admin. Expense vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The ONE Enterprise PCL's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where The ONE Enterprise PCL's Selling, General, & Admin. Expense falls into.


BKK:ONEE
86GF Score
The ONE Enterprise PCL BKK:ONEE
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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The ONE Enterprise PCL Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ฿2,323 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of ฿2,323 Mil mean?
The ONE Enterprise PCL (BKK:ONEE) has a Selling, General, & Admin. Expense of ฿2,323 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on The ONE Enterprise PCL and its competitors.
Is The ONE Enterprise PCL's Selling, General, & Admin. Expense too high?
The ONE Enterprise PCL's current Selling, General, & Admin. Expense is ฿2,323 Mil. Overall, The ONE Enterprise PCL has a GF Score™ of 86/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The ONE Enterprise PCL's Selling, General, & Admin. Expense compare to NFLX and DIS?
The ONE Enterprise PCL's Selling, General, & Admin. Expense of ฿2,323 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on The ONE Enterprise PCL and its competitors. The ONE Enterprise PCL's current Selling, General, & Admin. Expense is ฿2,323 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The ONE Enterprise PCL stock overvalued right now?
Based on GuruFocus' analysis, The ONE Enterprise PCL (BKK:ONEE) is currently considered Modestly Undervalued. The stock's GF Value™ is ฿3.91, compared to a current price of ฿3.00 — trading 23.3% below its estimated fair value. The current Selling, General, & Admin. Expense is ฿2,323 Mil. The ONE Enterprise PCL's overall GF Score™ is 86/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For The ONE Enterprise PCL (BKK:ONEE), the current Selling, General, & Admin. Expense is ฿2,323 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The ONE Enterprise PCL (BKK:ONEE) Overvalued in 2026?

Based on GuruFocus' analysis, The ONE Enterprise PCL stock appears to be undervalued. The current stock price of ฿3.00 is trading 23.3% below its estimated GF Value™ of ฿3.91. GuruFocus considers The ONE Enterprise PCL to be Modestly Undervalued.

Key valuation signals for BKK:ONEE:

  • Selling, General, & Admin. Expense: ฿2,323 Mil
  • GF Value™: ฿3.91 vs. price of ฿3.00 (23.3% below fair value)
  • GF Score™: 86/100 with 9 warning signs

No single metric tells the full story. See the BKK:ONEE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


The ONE Enterprise PCL Business Description

Address Sukhumvit 21 Road, Asoke, 50 GMM Grammy Place, Klongtoey Nua, Wattana, Bangkok, THA, 10110
The ONE Enterprise PCL is engaged in the media business comprising digital TV, and radio, production of content, production of advertising media, rent of advertising space, subleasing television station, artist management, studio rental service, and sales of goods and investment in other business. Its operations are carried on only in Thailand.
86GF Score

Get the complete analysis for BKK:ONEE

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿3.00
Price
฿3.91
GF Value