Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Health and Happiness (H&H) International Holdings's selling, general, & admin. expense for the
six
months ended in Dec. 2025 was $525 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was $994 Mil.
Health and Happiness (H&H) International Holdings (OTCPK:BTSDF) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Health and Happiness (H&H) International Holdings Selling, General, & Admin. Expense Related Terms
Health and Happiness (H&H) International Holdings Selling, General, & Admin. Expense Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Health and Happiness (H&H) International Holdings Selling, General, & Admin. Expense Chart
Health and Happiness (H&H) International Holdings Annual Data
BTSDF vs KHC, GIS: Selling, General, & Admin. Expense Comparison
For the Packaged Foods subindustry, Health and Happiness (H&H) International Holdings's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Health and Happiness (H&H) International Holdings Selling, General, & Admin. Expense vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Health and Happiness (H&H) International Holdings's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Health and Happiness (H&H) International Holdings's Selling, General, & Admin. Expense falls into.
Health and Happiness (H&H) International Holdings Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was $994 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $994 Mil mean?
Health and Happiness (H&H) International Holdings (BTSDF) has a Selling, General, & Admin. Expense of $994 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Health and Happiness (H&H) International Holdings and its competitors.
Is Health and Happiness (H&H) International Holdings' Selling, General, & Admin. Expense too high?
Health and Happiness (H&H) International Holdings' current Selling, General, & Admin. Expense is $994 Mil. Overall, Health and Happiness (H&H) International Holdings has a GF Score™ of 86/100, reflecting its overall financial health beyond just this single metric.
How does Health and Happiness (H&H) International Holdings' Selling, General, & Admin. Expense compare to KHC and GIS?
Health and Happiness (H&H) International Holdings' Selling, General, & Admin. Expense of $994 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Consumer Packaged Goods company?
A good Selling, General, & Admin. Expense depends on the Consumer Packaged Goods industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Health and Happiness (H&H) International Holdings and its competitors. Health and Happiness (H&H) International Holdings's current Selling, General, & Admin. Expense is $994 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Health and Happiness (H&H) International Holdings stock overvalued right now?
Health and Happiness (H&H) International Holdings (BTSDF) has a current Selling, General, & Admin. Expense of $994 Mil. The stock's GF Value™ is $1.73, compared to a current price of $1.60 — trading 7.5% below its estimated fair value. The current Selling, General, & Admin. Expense is $994 Mil. Health and Happiness (H&H) International Holdings' overall GF Score™ is 86/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Health and Happiness (H&H) International Holdings (BTSDF), the current Selling, General, & Admin. Expense is $994 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Health and Happiness (H&H) International Holdings (BTSDF) Overvalued in 2026?
Based on GuruFocus' analysis, Health and Happiness (H&H) International Holdings stock appears to be undervalued.
The current stock price of $1.60 is trading 7.5% below its estimated GF Value™ of $1.73.
Key valuation signals for BTSDF:
Selling, General, & Admin. Expense: $994 Mil
GF Value™: $1.73 vs. price of $1.60 (7.5% below fair value)
No single metric tells the full story. See the BTSDF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Health and Happiness (H&H) International Holdings Business Description
Health and Happiness (H&H) International Holdings Ltd acts as an investment holding company that manufactures and sells premium pediatric nutrition and baby-care products. The company has core business segments namely Infant formulas; Probiotic and nutritional supplements, Adult nutrition and care products, Other pediatric products & Pet nutrition and care products segments. It generates maximum revenue from Adult nutrition and care products segment. The Infant formulas segment comprises the production of infant formulas for children under seven years old and milk formulas for expectant and nursing mothers. Geographically, the majority of revenue is derived from Mainland China.
86GF Score
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