Rollins (FRA:RLS) Selling, General, & Admin. Expense: €1,002 Mil (TTM As of Mar. 2026)


FRA:RLS Rollins Inc FRA:RLS
94 GF Score
Price €38.63
GF Value €52.44
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Rollins Selling, General, & Admin. Expense?

Rollins FRA:RLS +0.23% 94 Selling, General, & Admin. Expense is €1,002 Mil as of Mar. 2026. GuruFocus rates FRA:RLS with a GF Score™ of 94/100 and a GF Value™ of €52.44 (Modestly Undervalued). The stock has 2 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Rollins's selling, general, & admin. expense for the three months ended in Mar. 2026 was €245 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was €1,002 Mil.


Rollins  (FRA:RLS) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Rollins Selling, General, & Admin. Expense Related Terms


Rollins Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Rollins's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rollins Selling, General, & Admin. Expense Chart

Rollins Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 643.83 757.76 839.27 969.39 967.78

Rollins Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 231.73 266.69 256.80 233.76 244.72

FRA:RLS vs SCI, FTDR, HRB: Selling, General, & Admin. Expense Comparison

For the Personal Services subindustry, Rollins's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rollins Selling, General, & Admin. Expense vs Personal Services Industry

For the Personal Services industry and Consumer Cyclical sector, Rollins's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Rollins's Selling, General, & Admin. Expense falls into.


FRA:RLS
94GF Score
Rollins Inc FRA:RLS
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Rollins Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €1,002 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of €1,002 Mil mean?
Rollins (FRA:RLS) has a Selling, General, & Admin. Expense of €1,002 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Rollins and its competitors.
Is Rollins' Selling, General, & Admin. Expense too high?
Rollins' current Selling, General, & Admin. Expense is €1,002 Mil. Overall, Rollins has a GF Score™ of 94/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rollins' Selling, General, & Admin. Expense compare to SCI and FTDR?
Rollins' Selling, General, & Admin. Expense of €1,002 Mil can be compared against companies in the Personal Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Personal Services company?
A good Selling, General, & Admin. Expense depends on the Personal Services industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Rollins and its competitors. Rollins's current Selling, General, & Admin. Expense is €1,002 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rollins stock overvalued right now?
Based on GuruFocus' analysis, Rollins (FRA:RLS) is currently considered Modestly Undervalued. The stock's GF Value™ is €52.44, compared to a current price of €38.63 — trading 26.3% below its estimated fair value. The current Selling, General, & Admin. Expense is €1,002 Mil. Rollins' overall GF Score™ is 94/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Rollins (FRA:RLS), the current Selling, General, & Admin. Expense is €1,002 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rollins (FRA:RLS) Overvalued in 2026?

Based on GuruFocus' analysis, Rollins stock appears to be undervalued. The current stock price of €38.63 is trading 26.3% below its estimated GF Value™ of €52.44. GuruFocus considers Rollins to be Modestly Undervalued.

Key valuation signals for FRA:RLS:

  • Selling, General, & Admin. Expense: €1,002 Mil
  • GF Value™: €52.44 vs. price of €38.63 (26.3% below fair value)
  • GF Score™: 94/100 with 2 warning signs

No single metric tells the full story. See the FRA:RLS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rollins Business Description

Address 2170 Piedmont Road, N.E., Atlanta, GA, USA, 30324
Rollins is a global leader in route-based pest control services, with operations primarily in the United States and across North, Central, and South America, Europe, the Middle East, Africa, and Australia. Its portfolio of pest-control brands includes the prominent Orkin brand, a market leader in the US and Canada, with near-national coverage. It also has a portfolio of other brands, which it uses to reach customers through alternative sales channels. Residential pest and termite prevention accounts for the majority of Rollins' services, reflecting its ongoing focus on the US and Canadian markets.
94GF Score

Get the complete analysis for FRA:RLS

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€38.63
Price
€52.44
GF Value