Moving averages are one of the core indicators in technical analysis. A Simple Moving Average (SMA) is simply the arithmetic average of stock price over a period. It is calculated by adding a selected range of prices, usually closing prices, and then dividing that figure by the number of time periods in that range.
The 50-Day SMA calculates the average price over 50 days. And the 20-Day SMA and 200-Day SMA calculates the average price over 20 days and 200 days separately.
As of today (2026-07-02), Rollins's 50-Day SMA is €42.81. It's 20-Day SMA is €39.48 and 200-Day SMA is €48.11.
Rollins (FRA:RLS) 50-Day SMA Explanation
Simple Moving Average (SMA) is the arithmetic average of stock price over a period. The 20-Day SMA calculates the average price over 20 days. And the 50-Day SMA and 200-Day SMA calculates the average price over 50 days and 200 days separately. SMAs are often used to determine the price trend direction. A 200-Day SMA is usually a proxy for the long-term trend, while shorter periods indicate short-term trend.
SMA are commonly compared with stock price or different period SMAs to indicate a trading signal. Generally speaking, if the price goes above the SMA, or a short-term SMA crosses above a long-term SMA, an uptrend is expected, investors may want to go long or cover short. Conversely, if the price goes below the SMA, or the short-term SMA crosses below a long-term SMA, a downtrend is expected, investors may want to go short or exit long.
Two popular trading patterns that use SMA include the death cross and a golden cross. A death cross occurs when the 50-day SMA crosses below the 200-day SMA. This is considered a bearish signal, that further losses are in store. The golden cross is a bullish signal which occurs when a short-term SMA crosses above a long-term SMA.
Rollins 50-Day SMA Related Terms
FRA:RLS vs SCI, FTDR, HRB: 50-Day SMA Comparison
For the Personal Services subindustry, Rollins's 50-Day SMA, along with its competitors' market caps and 50-Day SMA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rollins 50-Day SMA vs Personal Services Industry
For the Personal Services industry and Consumer Cyclical sector, Rollins's 50-Day SMA distribution charts can be found below:
* The bar in red indicates where Rollins's 50-Day SMA falls into.
where:
Pn is the price of the stock at period n.
n is the total number of periods.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rollins (FRA:RLS) has a 50-Day SMA of €42.81 as of Jul. 02, 2026. Simple Moving Average (SMA) is the arithmetic average of stock price over a period. View historical data on Rollins and its competitors.
Is Rollins' 50-Day SMA too high?
Rollins' current 50-Day SMA is €42.81. Overall, Rollins has a GF Score™ of 90/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rollins' 50-Day SMA compare to SCI and FTDR?
Rollins' 50-Day SMA of €42.81 can be compared against companies in the Personal Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 50-Day SMA for a Personal Services company?
A good 50-Day SMA depends on the Personal Services industry context. However, 50-Day SMA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 50-Day SMA mean?
A high 50-Day SMA can signal that a stock is expensive relative to its fundamentals. Simple Moving Average (SMA) is the arithmetic average of stock price over a period. View historical data on Rollins and its competitors. Rollins's current 50-Day SMA is €42.81. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rollins stock overvalued right now?
Based on GuruFocus' analysis, Rollins (FRA:RLS) is currently considered Significantly Undervalued. The stock's GF Value™ is €52.85, compared to a current price of €36.98 — trading 30% below its estimated fair value. The current 50-Day SMA is €42.81. Rollins' overall GF Score™ is 90/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 50-Day SMA calculated?
50-Day SMA is calculated from a company's financial statements. For Rollins (FRA:RLS), the current 50-Day SMA is €42.81 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rollins (FRA:RLS) Overvalued in 2026?
Based on GuruFocus' analysis, Rollins stock appears to be undervalued.
The current stock price of €36.98 is trading 30% below its estimated GF Value™ of €52.85.
GuruFocus considers Rollins to be Significantly Undervalued.
Key valuation signals for FRA:RLS:
50-Day SMA: €42.81
GF Value™: €52.85 vs. price of €36.98 (30% below fair value)
No single metric tells the full story. See the FRA:RLS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rollins is a global leader in route-based pest control services, with operations primarily in the United States and across North, Central, and South America, Europe, the Middle East, Africa, and Australia. Its portfolio of pest-control brands includes the prominent Orkin brand, a market leader in the US and Canada, with near-national coverage. It also has a portfolio of other brands, which it uses to reach customers through alternative sales channels. Residential pest and termite prevention accounts for the majority of Rollins' services, reflecting its ongoing focus on the US and Canadian markets.
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