National CineMedia (FRA:XWM0) Selling, General, & Admin. Expense: €74.8 Mil (TTM As of Mar. 2026)

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Director of Data and Quant Analytics at GuruFocus
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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:XWM0 National CineMedia Inc FRA:XWM0
71 GF Score
Price €3.38
GF Value €3.93
Valuation Modestly Undervalued
! 3 Warning Signs
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What is National CineMedia Selling, General, & Admin. Expense?

National CineMedia FRA:XWM0 +2.42% 71 Selling, General, & Admin. Expense is €74.8 Mil as of Mar. 2026. GuruFocus rates FRA:XWM0 with a GF Score™ of 71/100 and a GF Value™ of €3.93 (Modestly Undervalued). The stock has 3 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. National CineMedia's selling, general, & admin. expense for the three months ended in Mar. 2026 was €19.7 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was €74.8 Mil.


National CineMedia  (FRA:XWM0) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


National CineMedia Selling, General, & Admin. Expense Related Terms


National CineMedia Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for National CineMedia's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

National CineMedia Selling, General, & Admin. Expense Chart

National CineMedia Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 62.57 82.22 79.69 88.15 74.90

National CineMedia Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 21.83 17.69 17.64 19.73 19.72

FRA:XWM0 vs ADV, NEXN, TSQ: Selling, General, & Admin. Expense Comparison

For the Advertising Agencies subindustry, National CineMedia's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


National CineMedia Selling, General, & Admin. Expense vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, National CineMedia's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where National CineMedia's Selling, General, & Admin. Expense falls into.


FRA:XWM0
71GF Score
National CineMedia Inc FRA:XWM0
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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National CineMedia Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €74.8 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of €74.8 Mil mean?
National CineMedia (FRA:XWM0) has a Selling, General, & Admin. Expense of €74.8 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on National CineMedia and its competitors.
Is National CineMedia's Selling, General, & Admin. Expense too high?
National CineMedia's current Selling, General, & Admin. Expense is €74.8 Mil. Overall, National CineMedia has a GF Score™ of 71/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does National CineMedia's Selling, General, & Admin. Expense compare to ADV and NEXN?
National CineMedia's Selling, General, & Admin. Expense of €74.8 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on National CineMedia and its competitors. National CineMedia's current Selling, General, & Admin. Expense is €74.8 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is National CineMedia stock overvalued right now?
Based on GuruFocus' analysis, National CineMedia (FRA:XWM0) is currently considered Modestly Undervalued. The stock's GF Value™ is €3.93, compared to a current price of €3.38 — trading 14% below its estimated fair value. The current Selling, General, & Admin. Expense is €74.8 Mil. National CineMedia's overall GF Score™ is 71/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For National CineMedia (FRA:XWM0), the current Selling, General, & Admin. Expense is €74.8 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is National CineMedia (FRA:XWM0) Overvalued in 2026?

Based on GuruFocus' analysis, National CineMedia stock appears to be undervalued. The current stock price of €3.38 is trading 14% below its estimated GF Value™ of €3.93. GuruFocus considers National CineMedia to be Modestly Undervalued.

Key valuation signals for FRA:XWM0:

  • Selling, General, & Admin. Expense: €74.8 Mil
  • GF Value™: €3.93 vs. price of €3.38 (14% below fair value)
  • GF Score™: 71/100 with 3 warning signs

No single metric tells the full story. See the FRA:XWM0 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


National CineMedia Business Description

Other Exchanges NCMI:USA
Address 6300 South Syracuse Way, Suite 300, Centennial, CO, USA, 80111
National CineMedia Inc is a cinema advertising platform in the U.S. It derives revenue from the sale of advertising to national, regional and local businesses through The Noovie Show and the CineLife Show, the cinema advertising and entertainment show seen on movie screens across the U.S., on LEN, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theater lobbies.
71GF Score

Get the complete analysis for FRA:XWM0

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€3.38
Price
€3.93
GF Value