Easy Smart Group Holdings (HKSE:02442) Selling, General, & Admin. Expense: HK$23.9 Mil (TTM As of Dec. 2025)

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HKSE:02442 Easy Smart Group Holdings Ltd HKSE:02442
68 GF Score
Price HK$65.00
GF Value HK$1.10
Valuation Significantly Overvalued
! 9 Warning Signs
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What is Easy Smart Group Holdings Selling, General, & Admin. Expense?

Easy Smart Group Holdings HKSE:02442 -42.53% 68 Selling, General, & Admin. Expense is HK$23.9 Mil as of Dec. 2025. GuruFocus rates HKSE:02442 with a GF Score™ of 68/100 and a GF Value™ of HK$1.10 (Significantly Overvalued). The stock has 9 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Easy Smart Group Holdings's selling, general, & admin. expense for the six months ended in Dec. 2025 was HK$11.0 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was HK$23.9 Mil.


Easy Smart Group Holdings  (HKSE:02442) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Easy Smart Group Holdings Selling, General, & Admin. Expense Related Terms


Easy Smart Group Holdings Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Easy Smart Group Holdings's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Easy Smart Group Holdings Selling, General, & Admin. Expense Chart

Easy Smart Group Holdings Annual Data
Trend Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial 6.81 8.93 12.81 18.46 24.98

Easy Smart Group Holdings Semi-Annual Data
Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Selling, General, & Admin. Expense Get a 7-Day Free Trial 8.16 10.30 9.84 12.90 10.96

HKSE:02442 vs ALLE, MSA, ADT: Selling, General, & Admin. Expense Comparison

For the Security & Protection Services subindustry, Easy Smart Group Holdings's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Easy Smart Group Holdings Selling, General, & Admin. Expense vs Business Services Industry

For the Business Services industry and Industrials sector, Easy Smart Group Holdings's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Easy Smart Group Holdings's Selling, General, & Admin. Expense falls into.


HKSE:02442
68GF Score
Easy Smart Group Holdings Ltd HKSE:02442
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Easy Smart Group Holdings Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was HK$23.9 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of HK$23.9 Mil mean?
Easy Smart Group Holdings (HKSE:02442) has a Selling, General, & Admin. Expense of HK$23.9 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Easy Smart Group Holdings and its competitors.
Is Easy Smart Group Holdings' Selling, General, & Admin. Expense too high?
Easy Smart Group Holdings' current Selling, General, & Admin. Expense is HK$23.9 Mil. Overall, Easy Smart Group Holdings has a GF Score™ of 68/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Easy Smart Group Holdings' Selling, General, & Admin. Expense compare to ALLE and MSA?
Easy Smart Group Holdings' Selling, General, & Admin. Expense of HK$23.9 Mil can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Business Services company?
A good Selling, General, & Admin. Expense depends on the Business Services industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Easy Smart Group Holdings and its competitors. Easy Smart Group Holdings's current Selling, General, & Admin. Expense is HK$23.9 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Easy Smart Group Holdings stock overvalued right now?
Based on GuruFocus' analysis, Easy Smart Group Holdings (HKSE:02442) is currently considered Significantly Overvalued. The stock's GF Value™ is HK$1.10, compared to a current price of HK$65.00 — trading 5809.1% above its estimated fair value. The current Selling, General, & Admin. Expense is HK$23.9 Mil. Easy Smart Group Holdings' overall GF Score™ is 68/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Easy Smart Group Holdings (HKSE:02442), the current Selling, General, & Admin. Expense is HK$23.9 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Easy Smart Group Holdings (HKSE:02442) Overvalued in 2026?

Based on GuruFocus' analysis, Easy Smart Group Holdings stock appears to be overvalued. The current stock price of HK$65.00 is trading 5809.1% above its estimated GF Value™ of HK$1.10. GuruFocus considers Easy Smart Group Holdings to be Significantly Overvalued.

Key valuation signals for HKSE:02442:

  • Selling, General, & Admin. Expense: HK$23.9 Mil
  • GF Value™: HK$1.10 vs. price of HK$65.00 (5809.1% above fair value)
  • GF Score™: 68/100 with 9 warning signs

No single metric tells the full story. See the HKSE:02442 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Easy Smart Group Holdings Business Description

Address Nos. 167-175 Wo Yi Hop Road, Unit G, 7th Floor, Kingsway Industrial Building, Phase II, Kwai Chung, New Territories, Hong Kong, HKG
Easy Smart Group Holdings Ltd operates as a subcontractor specializing in passive fire protection works in Hong Kong. Its passive fire protection works generally involve the design, selection, procurement, and installation of appropriate materials and components in a building to reduce or prevent the spread and effects of fire, heat, or smoke without requiring detection or activation upon detection. The Group has two principal activities: the provision of passive fire protection works and the provision of passive fire protection information services. The company generates key revenue from Public sector projects.
68GF Score

Get the complete analysis for HKSE:02442

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$65.00
Price
HK$1.10
GF Value