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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Asia Pioneer Entertainment Holdings's selling, general, & admin. expense for the
six
months ended in Jun. 2026 was HK$12.12 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was HK$24.03 Mil.
Asia Pioneer Entertainment Holdings (HKSE:08400) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Asia Pioneer Entertainment Holdings Selling, General, & Admin. Expense Related Terms
Asia Pioneer Entertainment Holdings Selling, General, & Admin. Expense Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Asia Pioneer Entertainment Holdings Selling, General, & Admin. Expense Chart
HKSE:08400 vs FLUT, DKNG, SGHC: Selling, General, & Admin. Expense Comparison
For the Gambling subindustry, Asia Pioneer Entertainment Holdings's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Asia Pioneer Entertainment Holdings Selling, General, & Admin. Expense vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Asia Pioneer Entertainment Holdings's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Asia Pioneer Entertainment Holdings's Selling, General, & Admin. Expense falls into.
Asia Pioneer Entertainment Holdings Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was HK$24.03 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of HK$24.03 Mil mean?
Asia Pioneer Entertainment Holdings (HKSE:08400) has a Selling, General, & Admin. Expense of HK$24.03 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Asia Pioneer Entertainment Holdings and its competitors.
Is Asia Pioneer Entertainment Holdings' Selling, General, & Admin. Expense too high?
Asia Pioneer Entertainment Holdings' current Selling, General, & Admin. Expense is HK$24.03 Mil.
How does Asia Pioneer Entertainment Holdings' Selling, General, & Admin. Expense compare to FLUT and DKNG?
Asia Pioneer Entertainment Holdings' Selling, General, & Admin. Expense of HK$24.03 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Travel & Leisure company?
A good Selling, General, & Admin. Expense depends on the Travel & Leisure industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Asia Pioneer Entertainment Holdings and its competitors. Asia Pioneer Entertainment Holdings's current Selling, General, & Admin. Expense is HK$24.03 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Asia Pioneer Entertainment Holdings stock overvalued right now?
Based on GuruFocus' analysis, Asia Pioneer Entertainment Holdings (HKSE:08400) is currently considered Fairly Valued. The stock's GF Value™ is HK$0.08, compared to a current price of HK$0.09 — trading 8.7% above its estimated fair value. The current Selling, General, & Admin. Expense is HK$24.03 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Asia Pioneer Entertainment Holdings (HKSE:08400), the current Selling, General, & Admin. Expense is HK$24.03 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Asia Pioneer Entertainment Holdings Ltd is an investment holding company. Its segments include EGE Business and Smart VM Business. EGE business engaged in three divisions Technical Sales and Distribution of Electronic Gaming Equipment, Consultancy and Technical Services, and Repair Services. Smart VM Business engaged in sales of various Macau-sourced products to consumers and travelers through Smart VM in the Macau SAR and the People's Republic of China. Its generate the majority of its revenue from the EGE business.
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