Cinemark Holdings (MEX:CNK) Selling, General, & Admin. Expense: MXN17,935 Mil (TTM As of Jun. 2026)

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Director of Data and Quant Analytics at GuruFocus
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MEX:CNK Cinemark Holdings Inc MEX:CNK
73 GF Score
Price MXN659.00
GF Value MXN636.69
Valuation Fairly Valued
! 3 Warning Signs
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What is Cinemark Holdings Selling, General, & Admin. Expense?

Cinemark Holdings MEX:CNK 73 Selling, General, & Admin. Expense is MXN17,935 Mil as of Jun. 2026. GuruFocus rates MEX:CNK with a GF Score™ of 73/100 and a GF Value™ of MXN636.69 (Fairly Valued). The stock has 3 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Cinemark Holdings's selling, general, & admin. expense for the three months ended in Jun. 2026 was MXN4,683 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was MXN17,935 Mil.


Cinemark Holdings  (MEX:CNK) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Cinemark Holdings Selling, General, & Admin. Expense Related Terms


Cinemark Holdings Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Cinemark Holdings's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Cinemark Holdings Selling, General, & Admin. Expense Chart

Cinemark Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 13,826.44 16,739.27 15,813.21 19,712.81 17,447.52

Cinemark Holdings Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 4,639.52 4,587.88 4,490.62 4,172.77 4,683.31

MEX:CNK vs MANU, MSGE, LION: Selling, General, & Admin. Expense Comparison

For the Entertainment subindustry, Cinemark Holdings's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Cinemark Holdings Selling, General, & Admin. Expense vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Cinemark Holdings's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Cinemark Holdings's Selling, General, & Admin. Expense falls into.


MEX:CNK
73GF Score
Cinemark Holdings Inc MEX:CNK
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Cinemark Holdings Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was MXN17,935 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of MXN17,935 Mil mean?
Cinemark Holdings (MEX:CNK) has a Selling, General, & Admin. Expense of MXN17,935 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Cinemark Holdings and its competitors.
Is Cinemark Holdings' Selling, General, & Admin. Expense too high?
Cinemark Holdings' current Selling, General, & Admin. Expense is MXN17,935 Mil. Overall, Cinemark Holdings has a GF Score™ of 73/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Cinemark Holdings' Selling, General, & Admin. Expense compare to MANU and MSGE?
Cinemark Holdings' Selling, General, & Admin. Expense of MXN17,935 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Cinemark Holdings and its competitors. Cinemark Holdings's current Selling, General, & Admin. Expense is MXN17,935 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cinemark Holdings stock overvalued right now?
Based on GuruFocus' analysis, Cinemark Holdings (MEX:CNK) is currently considered Fairly Valued. The stock's GF Value™ is MXN636.69, compared to a current price of MXN659.00 — trading 3.5% above its estimated fair value. The current Selling, General, & Admin. Expense is MXN17,935 Mil. Cinemark Holdings' overall GF Score™ is 73/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Cinemark Holdings (MEX:CNK), the current Selling, General, & Admin. Expense is MXN17,935 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Cinemark Holdings (MEX:CNK) Overvalued in 2026?

Based on GuruFocus' analysis, Cinemark Holdings stock appears to be overvalued. The current stock price of MXN659.00 is trading 3.5% above its estimated GF Value™ of MXN636.69. GuruFocus considers Cinemark Holdings to be Fairly Valued.

Key valuation signals for MEX:CNK:

  • Selling, General, & Admin. Expense: MXN17,935 Mil
  • GF Value™: MXN636.69 vs. price of MXN659.00 (3.5% above fair value)
  • GF Score™: 73/100 with 3 warning signs

No single metric tells the full story. See the MEX:CNK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Cinemark Holdings Business Description

Other Exchanges CNK:USA
Address 3900 Dallas Parkway, Plano, TX, USA, 75093
Cinemark Holdings Inc is a geographically diverse operator in the motion picture exhibition industry in the United States. The company generates revenue from filmed entertainment box office receipts and concession sales, with additional revenue from screen advertising, screen rentals, and other revenue streams, such as transactional fees, vendor marketing promotions, studio trailer placements, meeting rentals, and electronic video games located in some of the theatres. Cinemark manages its business under two reportable segments: U.S. markets and international markets. The majority of its revenue is generated from the U.S. markets segment.
73GF Score

Get the complete analysis for MEX:CNK

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN659.00
Price
MXN636.69
GF Value