Honey Hope Honesty Enterprise Co (ROCO:8043) Selling, General, & Admin. Expense: NT$281 Mil (TTM As of Mar. 2026)

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Director of Data and Quant Analytics at GuruFocus
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ROCO:8043 Honey Hope Honesty Enterprise Co Ltd ROCO:8043
46 GF Score
Price NT$139.00
GF Value NT$34.51
Valuation Significantly Overvalued
! 4 Warning Signs
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What is Honey Hope Honesty Enterprise Co Selling, General, & Admin. Expense?

Honey Hope Honesty Enterprise Co ROCO:8043 +9.88% 46 Selling, General, & Admin. Expense is NT$281 Mil as of Mar. 2026. GuruFocus rates ROCO:8043 with a GF Score™ of 46/100 and a GF Value™ of NT$34.51 (Significantly Overvalued). The stock has 4 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Honey Hope Honesty Enterprise Co's selling, general, & admin. expense for the three months ended in Mar. 2026 was NT$84 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was NT$281 Mil.


Honey Hope Honesty Enterprise Co  (ROCO:8043) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Honey Hope Honesty Enterprise Co Selling, General, & Admin. Expense Related Terms


Honey Hope Honesty Enterprise Co Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Honey Hope Honesty Enterprise Co's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Honey Hope Honesty Enterprise Co Selling, General, & Admin. Expense Chart

Honey Hope Honesty Enterprise Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 198.80 215.70 196.97 218.36 242.65

Honey Hope Honesty Enterprise Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 45.70 46.47 55.03 95.45 84.10

ROCO:8043 vs APH, GLW, TEL: Selling, General, & Admin. Expense Comparison

For the Electronic Components subindustry, Honey Hope Honesty Enterprise Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Honey Hope Honesty Enterprise Co Selling, General, & Admin. Expense vs Hardware Industry

For the Hardware industry and Technology sector, Honey Hope Honesty Enterprise Co's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Honey Hope Honesty Enterprise Co's Selling, General, & Admin. Expense falls into.


ROCO:8043
46GF Score
Honey Hope Honesty Enterprise Co Ltd ROCO:8043
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Honey Hope Honesty Enterprise Co Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was NT$281 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of NT$281 Mil mean?
Honey Hope Honesty Enterprise Co (ROCO:8043) has a Selling, General, & Admin. Expense of NT$281 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Honey Hope Honesty Enterprise Co and its competitors.
Is Honey Hope Honesty Enterprise Co's Selling, General, & Admin. Expense too high?
Honey Hope Honesty Enterprise Co's current Selling, General, & Admin. Expense is NT$281 Mil. Overall, Honey Hope Honesty Enterprise Co has a GF Score™ of 46/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Honey Hope Honesty Enterprise Co's Selling, General, & Admin. Expense compare to APH and GLW?
Honey Hope Honesty Enterprise Co's Selling, General, & Admin. Expense of NT$281 Mil can be compared against companies in the Hardware industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Hardware company?
A good Selling, General, & Admin. Expense depends on the Hardware industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Honey Hope Honesty Enterprise Co and its competitors. Honey Hope Honesty Enterprise Co's current Selling, General, & Admin. Expense is NT$281 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Honey Hope Honesty Enterprise Co stock overvalued right now?
Based on GuruFocus' analysis, Honey Hope Honesty Enterprise Co (ROCO:8043) is currently considered Significantly Overvalued. The stock's GF Value™ is NT$34.51, compared to a current price of NT$139.00 — trading 302.8% above its estimated fair value. The current Selling, General, & Admin. Expense is NT$281 Mil. Honey Hope Honesty Enterprise Co's overall GF Score™ is 46/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Honey Hope Honesty Enterprise Co (ROCO:8043), the current Selling, General, & Admin. Expense is NT$281 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Honey Hope Honesty Enterprise Co (ROCO:8043) Overvalued in 2026?

Based on GuruFocus' analysis, Honey Hope Honesty Enterprise Co stock appears to be overvalued. The current stock price of NT$139.00 is trading 302.8% above its estimated GF Value™ of NT$34.51. GuruFocus considers Honey Hope Honesty Enterprise Co to be Significantly Overvalued.

Key valuation signals for ROCO:8043:

  • Selling, General, & Admin. Expense: NT$281 Mil
  • GF Value™: NT$34.51 vs. price of NT$139.00 (302.8% above fair value)
  • GF Score™: 46/100 with 4 warning signs

No single metric tells the full story. See the ROCO:8043 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Honey Hope Honesty Enterprise Co Business Description

Address 8th floor, Number 316, Section 1, Neihu Road, Neihu District, Taipei, TWN, 114
Honey Hope Honesty Enterprise Co Ltd is engaged in the distribution of professional electronic components. The company focuses in general import and export (excluding futures), trading of electronic parts, agency for the distribution, quotation and bidding of domestic and foreign manufacturers' products in Taiwan and Asia. It distributes multilayer capacitors, chip inductors, chip Pai Yung, High-Frequency Chip Inductors, and others. The company's segments include: Taiwan; and Asia; and Others, of which it derives maximum revenue from Asia and Others.
46GF Score

Get the complete analysis for ROCO:8043

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

NT$139.00
Price
NT$34.51
GF Value