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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Sunrise Communications AG's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was $235 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $897 Mil.
Sunrise Communications AG (OTCPK:SNREY) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Sunrise Communications AG Selling, General, & Admin. Expense Related Terms
Sunrise Communications AG Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Sunrise Communications AG's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sunrise Communications AG Selling, General, & Admin. Expense Chart
SNREY vs VZ, TMUS, T: Selling, General, & Admin. Expense Comparison
For the Telecom Services subindustry, Sunrise Communications AG's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sunrise Communications AG Selling, General, & Admin. Expense vs Telecommunication Services Industry
For the Telecommunication Services industry and Communication Services sector, Sunrise Communications AG's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Sunrise Communications AG's Selling, General, & Admin. Expense falls into.
Sunrise Communications AG Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $897 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $897 Mil mean?
Sunrise Communications AG (SNREY) has a Selling, General, & Admin. Expense of $897 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sunrise Communications AG and its competitors.
Is Sunrise Communications AG's Selling, General, & Admin. Expense too high?
Sunrise Communications AG's current Selling, General, & Admin. Expense is $897 Mil. Overall, Sunrise Communications AG has a GF Score™ of 3/100, reflecting its overall financial health beyond just this single metric.
How does Sunrise Communications AG's Selling, General, & Admin. Expense compare to VZ and TMUS?
Sunrise Communications AG's Selling, General, & Admin. Expense of $897 Mil can be compared against companies in the Telecommunication Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Telecommunication Services company?
A good Selling, General, & Admin. Expense depends on the Telecommunication Services industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sunrise Communications AG and its competitors. Sunrise Communications AG's current Selling, General, & Admin. Expense is $897 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sunrise Communications AG stock overvalued right now?
Sunrise Communications AG (SNREY) has a current Selling, General, & Admin. Expense of $897 Mil. The current Selling, General, & Admin. Expense is $897 Mil. Sunrise Communications AG's overall GF Score™ is 3/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Sunrise Communications AG (SNREY), the current Selling, General, & Admin. Expense is $897 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Sunrise Communications AG is a telecommunications company providing landline, broadband, TV, fixed-line, and mobile services, along with integrated ICT solutions for connectivity, security, and IoT. The company operates through three reportable segments: Residential Customers, which provides fixed-line and mobile services and handset sales with a focus on bundled offers in fixed Internet, mobile, and IPTV; Business Customers and Wholesale, which delivers fixed-line and mobile communications, Internet and data services, integration services, and wholesale voice, data, Internet, and infrastructure services; and Infrastructure and Support Functions, which include network, IT, operations, and staff functions.
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