MFEC PCL (BKK:MFEC-R) Selling and Marketing Expense: ฿159 Mil (TTM As of Jun. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BKK:MFEC-R MFEC PCL BKK:MFEC-R
74 GF Score
Price ฿6.30
GF Value ฿6.00
! 5 Warning Signs
View Full Analysis

What is MFEC PCL Selling and Marketing Expense?

MFEC PCL BKK:MFEC-R 74 Selling and Marketing Expense is ฿159 Mil as of Jun. 2026. GuruFocus rates BKK:MFEC-R with a GF Score™ of 74/100 and a GF Value™ of ฿6.00. The stock has 5 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. MFEC PCL's Selling and Marketing Expense for the three months ended in Jun. 2026 was ฿28 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 was ฿159 Mil.

MFEC PCL Selling and Marketing Expense Related Terms

MFEC PCL Selling and Marketing Expense Historical Data

* Premium members only.

The historical data trend for MFEC PCL's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

MFEC PCL Selling and Marketing Expense Chart

MFEC PCL Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 116.88 136.62 131.38 174.08 154.02

MFEC PCL Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 29.01 35.38 47.93 48.15 27.75
BKK:MFEC-R
74GF Score
MFEC PCL BKK:MFEC-R
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

MFEC PCL Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ฿159 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of ฿159 Mil mean?
MFEC PCL (BKK:MFEC-R) has a Selling and Marketing Expense of ฿159 Mil as of Jun. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on MFEC PCL and its competitors.
Is MFEC PCL's Selling and Marketing Expense too high?
MFEC PCL's current Selling and Marketing Expense is ฿159 Mil. Overall, MFEC PCL has a GF Score™ of 74/100, reflecting its overall financial health beyond just this single metric.
How does MFEC PCL's Selling and Marketing Expense compare to IBM and ACN?
MFEC PCL's Selling and Marketing Expense of ฿159 Mil can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Software company?
A good Selling and Marketing Expense depends on the Software industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on MFEC PCL and its competitors. MFEC PCL's current Selling and Marketing Expense is ฿159 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MFEC PCL stock overvalued right now?
MFEC PCL (BKK:MFEC-R) has a current Selling and Marketing Expense of ฿159 Mil. The stock's GF Value™ is ฿6.00, compared to a current price of ฿6.30 — trading 5% above its estimated fair value. The current Selling and Marketing Expense is ฿159 Mil. MFEC PCL's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For MFEC PCL (BKK:MFEC-R), the current Selling and Marketing Expense is ฿159 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is MFEC PCL (BKK:MFEC-R) Overvalued in 2026?

Based on GuruFocus' analysis, MFEC PCL stock appears to be overvalued. The current stock price of ฿6.30 is trading 5% above its estimated GF Value™ of ฿6.00.

Key valuation signals for BKK:MFEC-R:

  • Selling and Marketing Expense: ฿159 Mil
  • GF Value™: ฿6.00 vs. price of ฿6.30 (5% above fair value)
  • GF Score™: 74/100 with 5 warning signs

No single metric tells the full story. See the BKK:MFEC-R stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

MFEC PCL Business Description

Other Exchanges MFEC:Thailand
Address Vibhavadi Rangsit Road, 349 SJ Infinite One Business Complex, Chompol, Chatujak, Bangkok, THA, 10900
MFEC PCL is involved in the sales of computers, computer systems, system implementation, maintenance service program development, and provision of related services. The firm operates in segments, which are IT Professional Services, System Integration, and Maintenance Services and Cloud computing service. Systems Integration involves the process of design, procurement, and implementation of computer systems and IT infrastructures. The majority of its revenue is generated from Maintenance services. Maintenance services include telephone support through help-desk and hotline numbers, remote diagnosis, onsite standby, and troubleshooting.
74GF Score

Get the complete analysis for BKK:MFEC-R

Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿6.30
Price
฿6.00
GF Value