S & P Syndicate PCL (BKK:SNP-R) Selling and Marketing Expense: ฿2,389 Mil (TTM As of Mar. 2026)

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BKK:SNP-R S & P Syndicate PCL BKK:SNP-R
65 GF Score
Price ฿9.45
GF Value ฿10.99
! 4 Warning Signs
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What is S & P Syndicate PCL Selling and Marketing Expense?

S & P Syndicate PCL BKK:SNP-R 65 Selling and Marketing Expense is ฿2,389 Mil as of Mar. 2026. GuruFocus rates BKK:SNP-R with a GF Score™ of 65/100 and a GF Value™ of ฿10.99. The stock has 4 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. S & P Syndicate PCL's Selling and Marketing Expense for the three months ended in Mar. 2026 was ฿571 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2026 was ฿2,389 Mil.


S & P Syndicate PCL Selling and Marketing Expense Related Terms


S & P Syndicate PCL Selling and Marketing Expense Historical Data

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The historical data trend for S & P Syndicate PCL's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

S & P Syndicate PCL Selling and Marketing Expense Chart

S & P Syndicate PCL Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1,855.26 2,241.37 2,516.11 2,553.42 2,422.34

S & P Syndicate PCL Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 604.33 580.46 601.47 636.09 571.10
BKK:SNP-R
65GF Score
S & P Syndicate PCL BKK:SNP-R
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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S & P Syndicate PCL Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ฿2,389 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of ฿2,389 Mil mean?
S & P Syndicate PCL (BKK:SNP-R) has a Selling and Marketing Expense of ฿2,389 Mil as of Mar. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on S & P Syndicate PCL and its competitors.
Is S & P Syndicate PCL's Selling and Marketing Expense too high?
S & P Syndicate PCL's current Selling and Marketing Expense is ฿2,389 Mil. Overall, S & P Syndicate PCL has a GF Score™ of 65/100, reflecting its overall financial health beyond just this single metric.
How does S & P Syndicate PCL's Selling and Marketing Expense compare to MCD and SBUX?
S & P Syndicate PCL's Selling and Marketing Expense of ฿2,389 Mil can be compared against companies in the Restaurants industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Restaurants company?
A good Selling and Marketing Expense depends on the Restaurants industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on S & P Syndicate PCL and its competitors. S & P Syndicate PCL's current Selling and Marketing Expense is ฿2,389 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is S & P Syndicate PCL stock overvalued right now?
S & P Syndicate PCL (BKK:SNP-R) has a current Selling and Marketing Expense of ฿2,389 Mil. The stock's GF Value™ is ฿10.99, compared to a current price of ฿9.45 — trading 14% below its estimated fair value. The current Selling and Marketing Expense is ฿2,389 Mil. S & P Syndicate PCL's overall GF Score™ is 65/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For S & P Syndicate PCL (BKK:SNP-R), the current Selling and Marketing Expense is ฿2,389 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is S & P Syndicate PCL (BKK:SNP-R) Overvalued in 2026?

Based on GuruFocus' analysis, S & P Syndicate PCL stock appears to be undervalued. The current stock price of ฿9.45 is trading 14% below its estimated GF Value™ of ฿10.99.

Key valuation signals for BKK:SNP-R:

  • Selling and Marketing Expense: ฿2,389 Mil
  • GF Value™: ฿10.99 vs. price of ฿9.45 (14% below fair value)
  • GF Score™: 65/100 with 4 warning signs

No single metric tells the full story. See the BKK:SNP-R stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


S & P Syndicate PCL Business Description

Other Exchanges SNP:Thailand
Address New Petchburi Road, No 2034/100-103, 23 Floor, Italthai Tower, Bangkapi, Huaykwang, Bangkok, THA, 10310
S & P Syndicate PCL is engaged in the operations of a nationwide and international chain of restaurants and bakery shops, the production of bakery, frozen foods and other food products and food service-related businesses such as outside catering. Its products under Bakery include Pound Cake, Packaged Cake, Frozen Cake, Pastry, Sandwich and Bread, Cookies, Moon Cake, Thai Dessert, and Snack; Food Product include Thai Food, Frozen Quick Meal, Jelio Jelly, International Food, and Healthy Food; and Beverage Product include Coffee and Tea Bluecup, Drink Bottled Beverages, Fruit Juice, Fruit Juice (UHT), and Smoothie. Its segments include Domestic restaurants and bakery shops, Domestic Packaged food and bakery trading business, Overseas restaurants, and Others.
65GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿9.45
Price
฿10.99
GF Value