C&C Group (CHIX:CCRL) Selling and Marketing Expense: £0 Mil (TTM As of Feb. 2026)

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CHIX:CCRL C&C Group PLC CHIX:CCRL
56 GF Score
Price £1.01
GF Value £1.45
Valuation Possible Value Trap
! 5 Warning Signs
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What is C&C Group Selling and Marketing Expense?

C&C Group CHIX:CCRL +13.29% 56 Selling and Marketing Expense is £0 Mil as of Feb. 2026. GuruFocus rates CHIX:CCRL with a GF Score™ of 56/100 and a GF Value™ of £1.45 (Possible Value Trap). The stock has 5 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. C&C Group's Selling and Marketing Expense for the six months ended in Feb. 2026 was £0 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Feb. 2026 was £0 Mil.

C&C Group Selling and Marketing Expense Related Terms

C&C Group Selling and Marketing Expense Historical Data

* Premium members only.

The historical data trend for C&C Group's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

C&C Group Selling and Marketing Expense Chart

C&C Group Annual Data
Trend Feb17 Feb18 Feb19 Feb20 Feb21 Feb22 Feb23 Feb24 Feb25 Feb26
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 14.85 25.44 23.07 17.35 17.40

C&C Group Semi-Annual Data
Aug16 Feb17 Aug17 Feb18 Aug18 Feb19 Aug19 Feb20 Aug20 Feb21 Aug21 Feb22 Aug22 Feb23 Aug23 Feb24 Aug24 Feb25 Aug25 Feb26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00
CHIX:CCRL
56GF Score
C&C Group PLC CHIX:CCRL
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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C&C Group Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Feb. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was £0 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of £0 Mil mean?
C&C Group (CHIX:CCRL) has a Selling and Marketing Expense of £0 Mil as of Feb. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on C&C Group and its competitors.
Is C&C Group's Selling and Marketing Expense too high?
C&C Group's current Selling and Marketing Expense is £0 Mil. Overall, C&C Group has a GF Score™ of 56/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does C&C Group's Selling and Marketing Expense compare to STZ and TAP?
C&C Group's Selling and Marketing Expense of £0 Mil can be compared against companies in the Beverages - Alcoholic industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Beverages - Alcoholic company?
A good Selling and Marketing Expense depends on the Beverages - Alcoholic industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on C&C Group and its competitors. C&C Group's current Selling and Marketing Expense is £0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is C&C Group stock overvalued right now?
Based on GuruFocus' analysis, C&C Group (CHIX:CCRL) is currently considered Possible Value Trap. The stock's GF Value™ is £1.45, compared to a current price of £1.01 — trading 30.3% below its estimated fair value. The current Selling and Marketing Expense is £0 Mil. C&C Group's overall GF Score™ is 56/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For C&C Group (CHIX:CCRL), the current Selling and Marketing Expense is £0 Mil as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is C&C Group (CHIX:CCRL) Overvalued in 2026?

Based on GuruFocus' analysis, C&C Group stock appears to be undervalued. The current stock price of £1.01 is trading 30.3% below its estimated GF Value™ of £1.45. GuruFocus considers C&C Group to be Possible Value Trap.

Key valuation signals for CHIX:CCRL:

  • Selling and Marketing Expense: £0 Mil
  • GF Value™: £1.45 vs. price of £1.01 (30.3% below fair value)
  • GF Score™: 56/100 with 5 warning signs

No single metric tells the full story. See the CHIX:CCRL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

C&C Group Business Description

Address Keeper Road, Bulmers House, Crumlin, Dublin, IRL, D12 K702
C&C Group PLC manufactures cider and other alcoholic and nonalcoholic beverages, including beer, wine, soft drinks, and bottled water. The company's brands include Bulmers, Tennet's, Magners, Heverlee, Woodchuck, Hornsby's, Gaymers, Blackthorn, Tipperary, Finches, and Others. C&C also has distribution rights for numerous brands owned by other companies. Its geographical segments are Ireland, Great Britain, and International, of which the majority of its revenue comes from Great Britain.
56GF Score

Get the complete analysis for CHIX:CCRL

Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£1.01
Price
£1.45
GF Value