DFS Furniture (CHIX:DFSL) Selling and Marketing Expense: £369 Mil (TTM As of Dec. 2025)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

CHIX:DFSL DFS Furniture PLC CHIX:DFSL
64 GF Score
Price £1.34
GF Value £1.40
Valuation Fairly Valued
! 4 Warning Signs
View Full Analysis

What is DFS Furniture Selling and Marketing Expense?

DFS Furniture CHIX:DFSL -3.60% 64 Selling and Marketing Expense is £369 Mil as of Dec. 2025. GuruFocus rates CHIX:DFSL with a GF Score™ of 64/100 and a GF Value™ of £1.40 (Fairly Valued). The stock has 4 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. DFS Furniture's Selling and Marketing Expense for the six months ended in Dec. 2025 was £187 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2025 was £369 Mil.

DFS Furniture Selling and Marketing Expense Related Terms

DFS Furniture Selling and Marketing Expense Historical Data

* Premium members only.

The historical data trend for DFS Furniture's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

DFS Furniture Selling and Marketing Expense Chart

DFS Furniture Annual Data
Trend Jul16 Jul17 Jul18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 298.00 368.00 364.60 342.90 353.20

DFS Furniture Semi-Annual Data
Jan16 Jul16 Jan17 Jul17 Jan18 Jul18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 175.20 167.70 170.80 182.40 186.70
CHIX:DFSL
64GF Score
DFS Furniture PLC CHIX:DFSL
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

DFS Furniture Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was £369 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of £369 Mil mean?
DFS Furniture (CHIX:DFSL) has a Selling and Marketing Expense of £369 Mil as of Dec. 2025. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on DFS Furniture and its competitors.
Is DFS Furniture's Selling and Marketing Expense too high?
DFS Furniture's current Selling and Marketing Expense is £369 Mil. Overall, DFS Furniture has a GF Score™ of 64/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does DFS Furniture's Selling and Marketing Expense compare to CASY and WSM?
DFS Furniture's Selling and Marketing Expense of £369 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Retail - Cyclical company?
A good Selling and Marketing Expense depends on the Retail - Cyclical industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on DFS Furniture and its competitors. DFS Furniture's current Selling and Marketing Expense is £369 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is DFS Furniture stock overvalued right now?
Based on GuruFocus' analysis, DFS Furniture (CHIX:DFSL) is currently considered Fairly Valued. The stock's GF Value™ is £1.40, compared to a current price of £1.34 — trading 4.3% below its estimated fair value. The current Selling and Marketing Expense is £369 Mil. DFS Furniture's overall GF Score™ is 64/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For DFS Furniture (CHIX:DFSL), the current Selling and Marketing Expense is £369 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is DFS Furniture (CHIX:DFSL) Overvalued in 2026?

Based on GuruFocus' analysis, DFS Furniture stock appears to be undervalued. The current stock price of £1.34 is trading 4.3% below its estimated GF Value™ of £1.40. GuruFocus considers DFS Furniture to be Fairly Valued.

Key valuation signals for CHIX:DFSL:

  • Selling and Marketing Expense: £369 Mil
  • GF Value™: £1.40 vs. price of £1.34 (4.3% below fair value)
  • GF Score™: 64/100 with 4 warning signs

No single metric tells the full story. See the CHIX:DFSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

DFS Furniture Business Description

Other Exchanges DFS:UKDF0:Germany
Address Adwick-le-Street, 1 Rockingham Way, Redhouse Interchange, Doncaster, GBR, DN6 7NA
DFS Furniture PLC is a retailer and manufacturer of upholstered furniture in the United Kingdom and the Republic of Ireland. It designs, manufactures, sells, delivers, and installs products, including sofas, armchairs, reclining chairs, and footstools, through its brand portfolio, which comprises DFS, Sofology, and Dwell. The company operates a network of physical showrooms and online platforms, offering an integrated shopping experience. The company's prominent business segments include DFS and Sofology, out of which DFS generates the maximum revenue through the retailing of upholstered furniture and related products through branded stores and website. The company operates under an omnichannel retail plan, balancing physical presence and e-commerce to meet customer needs.
64GF Score

Get the complete analysis for CHIX:DFSL

Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£1.34
Price
£1.40
GF Value