Tsingtao Brewery Co (HAM:TSI) Selling and Marketing Expense : €581 Mil (TTM As of Mar. 2024)

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What is Tsingtao Brewery Co Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Tsingtao Brewery Co's Selling and Marketing Expense for the three months ended in Mar. 2024 was €166 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 was €581 Mil.

Tsingtao Brewery Co Selling and Marketing Expense Historical Data

The historical data trend for Tsingtao Brewery Co's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Tsingtao Brewery Co Selling and Marketing Expense Chart

Tsingtao Brewery Co Annual Data

Trend

Dec14

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Dec23

Selling and Marketing Expense

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654.88

449.15

569.25

568.63

604.69

Tsingtao Brewery Co Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Selling and Marketing Expense	Get a 7-Day Free Trial															200.86	116.78	140.60	157.37	166.30

Tsingtao Brewery Co Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was €581 Mil.

Tsingtao Brewery Co Selling and Marketing Expense Related Terms

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Tsingtao Brewery Co (HAM:TSI) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Alcoholic » Tsingtao Brewery Co Ltd (HAM:TSI) » Definitions » Selling and Marketing Expense

Traded in Other Exchanges

TSGTY:USA TSGTF:USA 00168:Hong Kong TSI:Germany 600600:China

Address

No. 35, Donghai West Road, Tsingtao Beer Tower, Shandong Province, Qingdao, CHN, 266071

Website

https://www.tsingtao.com

With over 100 years of history, Tsingtao Brewery has become one of the leading brewers in China with its namesake Tsingtao brand. The company has a dominant position in its core market, Shandong province, which contributed over 60% of its revenue and net profit in 2022. Unlike other major brewers, Tsingtao Brewery's brand umbrellas consist entirely of domestic brands. The Tsingtao brand has a mid-range to high-end market positioning and contributed over half of its volume whereas the mass market Laoshan brand targets the mainstream segment, with a declining volume mix as the company sought to premiumize its portfolio in recent years.