Rockwell Land (PHS:ROCK) Selling and Marketing Expense: ₱1,481 Mil (TTM As of Jun. 2026)

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PHS:ROCK Rockwell Land Corp PHS:ROCK
78 GF Score
Price ₱3.00
GF Value ₱2.18
Valuation Significantly Overvalued
! 8 Warning Signs
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What is Rockwell Land Selling and Marketing Expense?

Rockwell Land PHS:ROCK 78 Selling and Marketing Expense is ₱1,481 Mil as of Jun. 2026. GuruFocus rates PHS:ROCK with a GF Score™ of 78/100 and a GF Value™ of ₱2.18 (Significantly Overvalued). The stock has 8 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Rockwell Land's Selling and Marketing Expense for the three months ended in Jun. 2026 was ₱379 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 was ₱1,481 Mil.

Rockwell Land Selling and Marketing Expense Related Terms

Rockwell Land Selling and Marketing Expense Historical Data

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The historical data trend for Rockwell Land's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rockwell Land Selling and Marketing Expense Chart

Rockwell Land Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 903.55 934.23 1,186.87 1,273.65 1,350.66

Rockwell Land Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 324.00 424.00 353.66 324.00 379.00
PHS:ROCK
78GF Score
Rockwell Land Corp PHS:ROCK
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Rockwell Land Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ₱1,481 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of ₱1,481 Mil mean?
Rockwell Land (PHS:ROCK) has a Selling and Marketing Expense of ₱1,481 Mil as of Jun. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Rockwell Land and its competitors.
Is Rockwell Land's Selling and Marketing Expense too high?
Rockwell Land's current Selling and Marketing Expense is ₱1,481 Mil. Overall, Rockwell Land has a GF Score™ of 78/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rockwell Land's Selling and Marketing Expense compare to competitors?
Rockwell Land's Selling and Marketing Expense of ₱1,481 Mil can be compared against companies in the Real Estate industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Real Estate company?
A good Selling and Marketing Expense depends on the Real Estate industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Rockwell Land and its competitors. Rockwell Land's current Selling and Marketing Expense is ₱1,481 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rockwell Land stock overvalued right now?
Based on GuruFocus' analysis, Rockwell Land (PHS:ROCK) is currently considered Significantly Overvalued. The stock's GF Value™ is ₱2.18, compared to a current price of ₱3.00 — trading 37.6% above its estimated fair value. The current Selling and Marketing Expense is ₱1,481 Mil. Rockwell Land's overall GF Score™ is 78/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Rockwell Land (PHS:ROCK), the current Selling and Marketing Expense is ₱1,481 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rockwell Land (PHS:ROCK) Overvalued in 2026?

Based on GuruFocus' analysis, Rockwell Land stock appears to be overvalued. The current stock price of ₱3.00 is trading 37.6% above its estimated GF Value™ of ₱2.18. GuruFocus considers Rockwell Land to be Significantly Overvalued.

Key valuation signals for PHS:ROCK:

  • Selling and Marketing Expense: ₱1,481 Mil
  • GF Value™: ₱2.18 vs. price of ₱3.00 (37.6% above fair value)
  • GF Score™: 78/100 with 8 warning signs

No single metric tells the full story. See the PHS:ROCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rockwell Land Business Description

Address 8 Rockwell, Hidalgo Center, Rockwell Center, 2nd Floor, Metro Manila, Makati, RIZ, PHL, 1200
Rockwell Land Corp is engaged in real estate development and sale or lease of condominium and commercial units and lots. It operates through the following business segments: Residential Development, and Commercial Development. The Residential Development segment which earns the majority of revenue involves the development, sale, and property management of all residential units under the Rockwell and Primaries brands. Its Commercial Development segment develops, leases, and manages its retail and office developments.
78GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₱3.00
Price
₱2.18
GF Value