SWZCF (Swisscom AG) Selling and Marketing Expense : $199 Mil (TTM As of Mar. 2025)

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What is Swisscom AG Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Swisscom AG's Selling and Marketing Expense for the three months ended in Mar. 2025 was $54 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2025 was $199 Mil.

Swisscom AG Selling and Marketing Expense Historical Data

The historical data trend for Swisscom AG's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Swisscom AG Selling and Marketing Expense Chart

Swisscom AG Annual Data

Trend

Dec15

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Dec17

Dec18

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Dec20

Dec21

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Dec24

Selling and Marketing Expense

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209.37

218.24

207.17

194.27

179.45

Swisscom AG Quarterly Data
	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25
Selling and Marketing Expense	Get a 7-Day Free Trial															37.14	45.87	47.21	51.59	54.32

Swisscom AG Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was $199 Mil.

Swisscom AG Selling and Marketing Expense Related Terms

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Swisscom AG Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Telecommunication Services » Swisscom AG (OTCPK:SWZCF) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

SCMWY:USA SCMNz:UK 0QKI:UK SWJA:Germany SCMN:Switzerland

Address

Alte Tiefenaustrasse 6, 3048 Worblaufen, Ittigen, Bern, CHE, 3050

Website

https://www.swisscom.ch

Swisscom AG is the incumbent telecom operator in Switzerland, with very high market share in mobile and fixed-line markets. It charges high prices compared with its competitors and other European peers due to the historical stability of the Swiss telecom market and a favorable regulatory environment. In 2024, Swisscom decided to merge its Italian business, Fastweb, with Vodafone Italia.