Wuliangye Yibin Co (SZSE:000858) Selling and Marketing Expense : ¥8,308 Mil (TTM As of Mar. 2024)

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What is Wuliangye Yibin Co Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Wuliangye Yibin Co's Selling and Marketing Expense for the three months ended in Mar. 2024 was ¥2,624 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 was ¥8,308 Mil.

Wuliangye Yibin Co Selling and Marketing Expense Historical Data

The historical data trend for Wuliangye Yibin Co's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Wuliangye Yibin Co Selling and Marketing Expense Chart

Wuliangye Yibin Co Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

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4,985.58

5,578.92

6,503.51

6,844.24

7,796.30

Wuliangye Yibin Co Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Selling and Marketing Expense	Get a 7-Day Free Trial															2,112.31	2,208.14	1,906.83	1,569.03	2,624.19

Wuliangye Yibin Co Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was ¥8,308 Mil.

Wuliangye Yibin Co Selling and Marketing Expense Related Terms

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Wuliangye Yibin Co (SZSE:000858) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Alcoholic » Wuliangye Yibin Co Ltd (SZSE:000858) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

N/A

Address

No.150, Minjiang West Road, Cuiping District, Sichuan Province, Yibin, CHN, 644007

Website

http://www.wuliangye.com.cn

Wuliangye Yibin is China's second-largest baijiu producer by revenue, with sales of CNY 74 billion in 2022 compared with CNY 124 billion for Moutai. Founded in the 1950s, Wuliangye is located in Yibin, Sichuan province, in southwest China. Its core product, 52-degree Wuliangye, is widely known as the best rice-flavored baijiu in the market. The high-quality products, extensive history and brand strength have led to strong pricing power, allowing the company to enjoy high retail prices and profit margins.

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