WFAFF (Wesfarmers) Selling and Marketing Expense: $538 Mil (TTM As of Jun. 2026)

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WFAFF Wesfarmers Ltd WFAFF
82 GF Score
Price $59.01
GF Value $51.66
Valuation Modestly Overvalued
! 5 Warning Signs
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What is Wesfarmers Selling and Marketing Expense?

Wesfarmers WFAFF 82 Selling and Marketing Expense is $538 Mil as of Jun. 2026. GuruFocus rates WFAFF with a GF Score™ of 82/100 and a GF Value™ of $51.66 (Modestly Overvalued). The stock has 5 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Wesfarmers's Selling and Marketing Expense for the six months ended in Jun. 2026 was $281 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 was $538 Mil.

Wesfarmers Selling and Marketing Expense Related Terms

Wesfarmers Selling and Marketing Expense Historical Data

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The historical data trend for Wesfarmers's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Wesfarmers Selling and Marketing Expense Chart

Wesfarmers Annual Data
Trend Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25 Jun26
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 469.43 472.48 456.18 494.14 553.06

Wesfarmers Semi-Annual Data
Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25 Jun26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 226.43 245.09 242.19 257.14 281.10
WFAFF
82GF Score
Wesfarmers Ltd WFAFF
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Wesfarmers Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was $538 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of $538 Mil mean?
Wesfarmers (WFAFF) has a Selling and Marketing Expense of $538 Mil as of Jun. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Wesfarmers and its competitors.
Is Wesfarmers' Selling and Marketing Expense too high?
Wesfarmers' current Selling and Marketing Expense is $538 Mil. Overall, Wesfarmers has a GF Score™ of 82/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Wesfarmers' Selling and Marketing Expense compare to HD and LOW?
Wesfarmers' Selling and Marketing Expense of $538 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Retail - Cyclical company?
A good Selling and Marketing Expense depends on the Retail - Cyclical industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Wesfarmers and its competitors. Wesfarmers's current Selling and Marketing Expense is $538 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Wesfarmers stock overvalued right now?
Based on GuruFocus' analysis, Wesfarmers (WFAFF) is currently considered Modestly Overvalued. The stock's GF Value™ is $51.66, compared to a current price of $59.01 — trading 14.2% above its estimated fair value. The current Selling and Marketing Expense is $538 Mil. Wesfarmers' overall GF Score™ is 82/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Wesfarmers (WFAFF), the current Selling and Marketing Expense is $538 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Wesfarmers (WFAFF) Overvalued in 2026?

Based on GuruFocus' analysis, Wesfarmers stock appears to be overvalued. The current stock price of $59.01 is trading 14.2% above its estimated GF Value™ of $51.66. GuruFocus considers Wesfarmers to be Modestly Overvalued.

Key valuation signals for WFAFF:

  • Selling and Marketing Expense: $538 Mil
  • GF Value™: $51.66 vs. price of $59.01 (14.2% above fair value)
  • GF Score™: 82/100 with 5 warning signs

No single metric tells the full story. See the WFAFF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Wesfarmers Business Description

Address 123 St Georges Terrace, Level 14, Brookfield Place Tower 2, Perth, WA, AUS, 6000
Wesfarmers is Australia's largest conglomerate. Its retail operations include the Bunnings hardware chain (number one in market share), discount department stores Kmart and Target (number one and three), and Officeworks in office supplies (number one). These activities account for the vast majority of group earnings before taxes. Other operations include chemicals and fertilizers, lithium mining, industrial and safety supplies, and health. Management is focused on generating cash and creating shareholder wealth in the long term.
82GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$59.01
Price
$51.66
GF Value