HELLA GmbH KGaA (XSWX:HLE) Selling and Marketing Expense: CHF292 Mil (TTM As of Jun. 2026)

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XSWX:HLE HELLA GmbH & Co KGaA XSWX:HLE
73 GF Score
Price CHF65.70
GF Value CHF73.11
! 6 Warning Signs
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What is HELLA GmbH KGaA Selling and Marketing Expense?

HELLA GmbH KGaA XSWX:HLE 73 Selling and Marketing Expense is CHF292 Mil as of Jun. 2026. GuruFocus rates XSWX:HLE with a GF Score™ of 73/100 and a GF Value™ of CHF73.11. The stock has 6 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. HELLA GmbH KGaA's Selling and Marketing Expense for the three months ended in Jun. 2026 was CHF79 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 was CHF292 Mil.


HELLA GmbH KGaA Selling and Marketing Expense Related Terms


HELLA GmbH KGaA Selling and Marketing Expense Historical Data

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The historical data trend for HELLA GmbH KGaA's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

HELLA GmbH KGaA Selling and Marketing Expense Chart

HELLA GmbH KGaA Annual Data
Trend May16 May17 May18 May19 May20 May21 May22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 350.10 342.99 291.64 301.37 302.01

HELLA GmbH KGaA Quarterly Data
Aug21 Nov21 Feb22 May22 Aug22 Nov22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 76.84 70.65 72.09 71.05 78.56
XSWX:HLE
73GF Score
HELLA GmbH & Co KGaA XSWX:HLE
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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HELLA GmbH KGaA Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was CHF292 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of CHF292 Mil mean?
HELLA GmbH KGaA (XSWX:HLE) has a Selling and Marketing Expense of CHF292 Mil as of Jun. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on HELLA GmbH KGaA and its competitors.
Is HELLA GmbH KGaA's Selling and Marketing Expense too high?
HELLA GmbH KGaA's current Selling and Marketing Expense is CHF292 Mil. Overall, HELLA GmbH KGaA has a GF Score™ of 73/100, reflecting its overall financial health beyond just this single metric.
How does HELLA GmbH KGaA's Selling and Marketing Expense compare to ORLY and AZO?
HELLA GmbH KGaA's Selling and Marketing Expense of CHF292 Mil can be compared against companies in the Vehicles & Parts industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Vehicles & Parts company?
A good Selling and Marketing Expense depends on the Vehicles & Parts industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on HELLA GmbH KGaA and its competitors. HELLA GmbH KGaA's current Selling and Marketing Expense is CHF292 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is HELLA GmbH KGaA stock overvalued right now?
HELLA GmbH KGaA (XSWX:HLE) has a current Selling and Marketing Expense of CHF292 Mil. The stock's GF Value™ is CHF73.11, compared to a current price of CHF65.70 — trading 10.1% below its estimated fair value. The current Selling and Marketing Expense is CHF292 Mil. HELLA GmbH KGaA's overall GF Score™ is 73/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For HELLA GmbH KGaA (XSWX:HLE), the current Selling and Marketing Expense is CHF292 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is HELLA GmbH KGaA (XSWX:HLE) Overvalued in 2026?

Based on GuruFocus' analysis, HELLA GmbH KGaA stock appears to be undervalued. The current stock price of CHF65.70 is trading 10.1% below its estimated GF Value™ of CHF73.11.

Key valuation signals for XSWX:HLE:

  • Selling and Marketing Expense: CHF292 Mil
  • GF Value™: CHF73.11 vs. price of CHF65.70 (10.1% below fair value)
  • GF Score™: 73/100 with 6 warning signs

No single metric tells the full story. See the XSWX:HLE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


HELLA GmbH KGaA Business Description

Address Rixbecker Strasse 75, Lippstadt, NW, DEU, 59552
HELLA GmbH & Co KGaA is a manufacturer of lighting and electronic components and systems for the automotive industry. The company also produces complete vehicle modules, air-conditioning systems, and vehicle electrical systems in its joint-venture companies, as well as products for specialist vehicles. Further, Hella operates a trade organisation for automotive parts, accessories, diagnosis, and services in Europe. The company is controlled through a pooled family majority shareholding in the group. The company has three reportable segments, which are Lighting, Electronics, and Lifecycle Solutions. The company generates the majority of its revenue from the Lighting segment.
73GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF65.70
Price
CHF73.11
GF Value