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Ulta BeautyFRA:34U -1.23%94 Shiller PE Ratio is 26.76 as of Sep. 12, 2026, which is 40% below its 10-year median of 44.91. GuruFocus rates FRA:34U with a GF Score™ of 94/100 and a GF Value™ of €465.74 (Fairly Valued). The stock has 2 warning signs investors should review. Among 585 Retail - Cyclical companies, Ulta Beauty ranks worse than 68.89% on this metric.
As of today (2026-09-12), Ulta Beauty's current share price is €458.70. Ulta Beauty's E10 for the quarter that ended in Jul. 2026 was €17.14. Ulta Beauty's Shiller PE Ratio for today is 26.76.
The historical rank and industry rank for Ulta Beauty's Shiller PE Ratio or its related term are showing as below:
FRA:34U'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 21.98 Med: 44.91 Max: 113.74
Current: 27.83
During the past years, Ulta Beauty's highest Shiller PE Ratio was 113.74. The lowest was 21.98. And the median was 44.91.
FRA:34U's Shiller PE Ratio is ranked worse than 68.89% of 585
companies
in the Retail - Cyclical industry
Industry Median: 17.32
vs FRA:34U: 27.83
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
Ulta Beauty's adjusted earnings per share data for the three months ended in Jul. 2026 was €5.731. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is €17.14 for the trailing ten years ended in Jul. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Ulta Beauty (FRA:34U) Shiller PE Ratio Explanation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
Ulta Beauty Shiller PE Ratio Related Terms
Ulta Beauty Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for Ulta Beauty's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:34U vs TSCO, BBY, WSM: Shiller PE Ratio Comparison
For the Specialty Retail subindustry, Ulta Beauty's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Ulta Beauty Shiller PE Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Ulta Beauty's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where Ulta Beauty's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
Ulta Beauty's Shiller PE Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Ulta Beauty's E10 for the quarter that ended in Jul. 2026 is calculated as:
For example, Ulta Beauty's adjusted earnings per share data for the three months ended in Jul. 2026 was:
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
Ulta Beauty (FRA:34U) has a Shiller PE Ratio of 26.76 as of Sep. 12, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Ulta Beauty and its competitors. This is 40% below median its historical median of 44.91. Over the past decade, Ulta Beauty's Shiller PE Ratio has ranged from 21.98 to 113.74. According to the industry distribution chart, Ulta Beauty ranks #403 out of 585 companies in the Retail - Cyclical industry, placing it in the top 68.9%.
Is Ulta Beauty's Shiller PE Ratio too high?
Ulta Beauty's current Shiller PE Ratio of 26.76 is 40% below median its 10-year median of 44.91. Over the past 10 years, this metric has ranged from a low of 21.98 to a high of 113.74. The Retail - Cyclical industry median Shiller PE Ratio is 17.32. Ulta Beauty's value of 26.76 is 54.5% above this industry median. Based on the distribution chart, Ulta Beauty ranks #403 out of 585 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Ulta Beauty has a GF Score™ of 94/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Ulta Beauty's Shiller PE Ratio compare to TSCO and BBY?
According to the Retail - Cyclical industry distribution chart, Ulta Beauty ranks #403 out of 585 companies for Shiller PE Ratio. This places Ulta Beauty in the lower half of its industry. The industry median Shiller PE Ratio is 17.32. Ulta Beauty's value of 26.76 is 54.5% above this benchmark. Historically, Ulta Beauty's own Shiller PE Ratio has ranged from 21.98 to 113.74 over the past decade. While the company's 10-year median is 44.91 vs. the industry median of 17.32, Ulta Beauty has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Retail - Cyclical company?
The median Shiller PE Ratio among Retail - Cyclical companies is 17.32, based on 585 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Ulta Beauty's current Shiller PE Ratio of 26.76 is 54.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Ulta Beauty and its competitors. For the Retail - Cyclical industry, the median Shiller PE Ratio is 17.32 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Ulta Beauty's current Shiller PE Ratio is 26.76, which is 40% below median its own 10-year median of 44.91. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Ulta Beauty stock overvalued right now?
Based on GuruFocus' analysis, Ulta Beauty (FRA:34U) is currently considered Fairly Valued. The stock's GF Value™ is €465.74, compared to a current price of €458.70 — trading 1.5% below its estimated fair value. The current Shiller PE Ratio is 26.76, which is 40% below median its 10-year median of 44.91 and 54.5% above the Retail - Cyclical industry median of 17.32. Ulta Beauty's overall GF Score™ is 94/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For Ulta Beauty (FRA:34U), the current Shiller PE Ratio is 26.76 as of Sep. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Ulta Beauty (FRA:34U) Overvalued in 2026?
Based on GuruFocus' analysis, Ulta Beauty stock appears to be undervalued.
The current stock price of €458.70 is trading 1.5% below its estimated GF Value™ of €465.74.
GuruFocus considers Ulta Beauty to be Fairly Valued.
Key valuation signals for FRA:34U:
Shiller PE Ratio: 26.76 (40% below median its 10-year median of 44.91)
GF Value™: €465.74 vs. price of €458.70 (1.5% below fair value)
Industry Position: 54.5% above the Retail - Cyclical median (#403 of 585)
No single metric tells the full story. See the FRA:34U stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
94GF Score
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