Baozun (HKSE:09991) Total Operating Expense: HK$5,928 Mil (TTM As of Jun. 2026)

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HKSE:09991 Baozun Inc HKSE:09991
84 GF Score
Price HK$7.26
GF Value HK$8.56
Valuation Modestly Undervalued
! 1 Warning Sign
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What is Baozun Total Operating Expense?

Baozun HKSE:09991 -3.46% 84 Total Operating Expense is HK$5,928 Mil as of Jun. 2026. GuruFocus rates HKSE:09991 with a GF Score™ of 84/100 and a GF Value™ of HK$8.56 (Modestly Undervalued). The stock has 1 warning sign investors should review.

Baozun's Total Operating Expense for the three months ended in Jun. 2026 was HK$1,674 Mil. Baozun's Total Operating Expense for the trailing twelve months (TTM) ended in Jun. 2026 was HK$5,928 Mil.

Baozun Total Operating Expense Related Terms

Baozun Total Operating Expense Historical Data

* Premium members only.

The historical data trend for Baozun's Total Operating Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baozun Total Operating Expense Chart

Baozun Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Total Operating Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4,226.30 3,772.81 4,448.14 4,905.66 5,506.80

Baozun Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Total Operating Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1,360.40 1,262.19 1,666.54 1,325.05 1,674.10
HKSE:09991
84GF Score
Baozun Inc HKSE:09991
Total Operating Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Baozun Total Operating Expense Calculation

Total Operating Expense is the primary recurring expense associated with central operations that are incurred in order to generate sales.


Total Operating Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was HK$5,928 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Total Operating Expense of HK$5,928 Mil mean?
Baozun (HKSE:09991) has a Total Operating Expense of HK$5,928 Mil as of Jun. 2026. Total operating expense is the primary recurring expense associated with central operations. View historical data on Baozun and its competitors.
Is Baozun's Total Operating Expense too high?
Baozun's current Total Operating Expense is HK$5,928 Mil. Overall, Baozun has a GF Score™ of 84/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Baozun's Total Operating Expense compare to ZHJD and WNW?
Baozun's Total Operating Expense of HK$5,928 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Total Operating Expense for a Retail - Cyclical company?
A good Total Operating Expense depends on the Retail - Cyclical industry context. However, Total Operating Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Total Operating Expense mean?
A high Total Operating Expense can signal that a stock is expensive relative to its fundamentals. Total operating expense is the primary recurring expense associated with central operations. View historical data on Baozun and its competitors. Baozun's current Total Operating Expense is HK$5,928 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Based on GuruFocus' analysis, Baozun (HKSE:09991) is currently considered Modestly Undervalued. The stock's GF Value™ is HK$8.56, compared to a current price of HK$7.26 — trading 15.2% below its estimated fair value. The current Total Operating Expense is HK$5,928 Mil. Baozun's overall GF Score™ is 84/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Total Operating Expense calculated?
Total Operating Expense is calculated from a company's financial statements. For Baozun (HKSE:09991), the current Total Operating Expense is HK$5,928 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baozun (HKSE:09991) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of HK$7.26 is trading 15.2% below its estimated GF Value™ of HK$8.56. GuruFocus considers Baozun to be Modestly Undervalued.

Key valuation signals for HKSE:09991:

  • Total Operating Expense: HK$5,928 Mil
  • GF Value™: HK$8.56 vs. price of HK$7.26 (15.2% below fair value)
  • GF Score™: 84/100 with 1 warning sign

No single metric tells the full story. See the HKSE:09991 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Baozun Business Description

Other Exchanges BZUN:USA0HLU:UK2BZ:Germany
Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
84GF Score

Get the complete analysis for HKSE:09991

Total Operating Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$7.26
Price
HK$8.56
GF Value