Grand Prix International PCLBKK:GPI +0.58%96 WACC % is 5.31% as of Jul. 05, 2026, which is 29% below its 10-year median of 7.52. GuruFocus rates BKK:GPI with a GF Score™ of 96/100 and a GF Value™ of ฿1.99 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 1,042 Media - Diversified companies, Grand Prix International PCL ranks better than 67.37% on this metric.
As of today (2026-07-05), Grand Prix International PCL's weighted average cost of capital is 5.31%%. Grand Prix International PCL's ROIC % is 12.73% (calculated using TTM income statement data).
Grand Prix International PCL generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
For a comprehensive WACC calculation, please access the WACC Calculator.
Grand Prix International PCL (BKK:GPI) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Grand Prix International PCL's weighted average cost of capital is 5.31%%. Grand Prix International PCL's ROIC % is 12.73% (calculated using TTM income statement data).
Grand Prix International PCL generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
Related Terms
Grand Prix International PCL WACC % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Grand Prix International PCL's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Grand Prix International PCL WACC % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Grand Prix International PCL's WACC % distribution charts can be found below:
* The bar in red indicates where Grand Prix International PCL's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Grand Prix International PCL's market capitalization (E) is ฿1032.000 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Mar. 2026, Grand Prix International PCL's latest one-year quarterly average Book Value of Debt (D) is ฿12.0504 Mil.
a) weight of equity = E / (E + D) = 1032.000 / (1032.000 + 12.0504) = 0.9885
b) weight of debt = D / (E + D) = 12.0504 / (1032.000 + 12.0504) = 0.0115
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 4.485%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Grand Prix International PCL's beta is 0.1398.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 4.485% + 0.1398 * 6% = 5.3238%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Mar. 2026, Grand Prix International PCL's interest expense (positive number) was ฿0.64 Mil. Its total Book Value of Debt (D) is ฿12.0504 Mil.
Cost of Debt = 0.64 / 12.0504 = 5.311%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 30.719 / 127.79 = 24.04%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Grand Prix International PCL (BKK:GPI) has a WACC % of 5.31% as of Jul. 05, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Grand Prix International PCL and its competitors. This is 29% below median its historical median of 7.52. Over the past decade, Grand Prix International PCL's WACC % has ranged from 4.69 to 8.70. According to the industry distribution chart, Grand Prix International PCL ranks #340 out of 1042 companies in the Media - Diversified industry, placing it in the top 32.6%.
Is Grand Prix International PCL's WACC % too high?
Grand Prix International PCL's current WACC % of 5.31% is 29% below median its 10-year median of 7.52. Over the past 10 years, this metric has ranged from a low of 4.69 to a high of 8.70. The Media - Diversified industry median WACC % is 7.31. Grand Prix International PCL's value of 5.31% is 27.4% below this industry median. Based on the distribution chart, Grand Prix International PCL ranks #340 out of 1042 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Grand Prix International PCL has a GF Score™ of 96/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Grand Prix International PCL's WACC % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Grand Prix International PCL ranks #340 out of 1042 companies for WACC %. This puts Grand Prix International PCL in the upper half of its industry. The industry median WACC % is 7.31. Grand Prix International PCL's value of 5.31% is 27.4% below this benchmark. Historically, Grand Prix International PCL's own WACC % has ranged from 4.69 to 8.70 over the past decade. While the company's 10-year median is 7.52 vs. the industry median of 7.31, Grand Prix International PCL has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Media - Diversified company?
The median WACC % among Media - Diversified companies is 7.31, based on 1,042 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Grand Prix International PCL's current WACC % of 5.31% is 27.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Grand Prix International PCL and its competitors. For the Media - Diversified industry, the median WACC % is 7.31 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Grand Prix International PCL's current WACC % is 5.31%, which is 29% below median its own 10-year median of 7.52. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Grand Prix International PCL stock overvalued right now?
Based on GuruFocus' analysis, Grand Prix International PCL (BKK:GPI) is currently considered Modestly Undervalued. The stock's GF Value™ is ฿1.99, compared to a current price of ฿1.72 — trading 13.6% below its estimated fair value. The current WACC % is 5.31%, which is 29% below median its 10-year median of 7.52 and 27.4% below the Media - Diversified industry median of 7.31. Grand Prix International PCL's overall GF Score™ is 96/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Grand Prix International PCL (BKK:GPI), the current WACC % is 5.31% as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Grand Prix International PCL (BKK:GPI) Overvalued in 2026?
Based on GuruFocus' analysis, Grand Prix International PCL stock appears to be undervalued.
The current stock price of ฿1.72 is trading 13.6% below its estimated GF Value™ of ฿1.99.
GuruFocus considers Grand Prix International PCL to be Modestly Undervalued.
Key valuation signals for BKK:GPI:
WACC %: 5.31% (29% below median its 10-year median of 7.52)
GF Value™: ฿1.99 vs. price of ฿1.72 (13.6% below fair value)
Industry Position: 27.4% below the Media - Diversified median (#340 of 1042)
No single metric tells the full story. See the BKK:GPI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Grand Prix International PCL is engaged in providing space for motor shows, exhibitions, and automotive-related products and marketing promotion services, Advertising media in printing, television, and website, Production and distribution of books, Printing services, and Others. The business operation of the company is divided into segments, namely Activities Services, Media & Publishing, Printing Services, and the Other segment. The company derives a majority of its revenue from the Activities Services segment.
96GF Score
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