Brightcom GroupNSE:BCG +0.31%81 WACC % is 13.2% as of Jul. 02, 2026, which is 8% below its 10-year median of 14.37. GuruFocus rates NSE:BCG with a GF Score™ of 81/100 and a GF Value™ of ₹15.38 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,043 Media - Diversified companies, Brightcom Group ranks worse than 86.96% on this metric.
As of today (2026-07-02), Brightcom Group's weighted average cost of capital is 13.2%%. Brightcom Group's ROIC % is 10.67% (calculated using TTM income statement data).
Brightcom Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
For a comprehensive WACC calculation, please access the WACC Calculator.
Brightcom Group (NSE:BCG) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Brightcom Group's weighted average cost of capital is 13.2%%. Brightcom Group's ROIC % is 10.67% (calculated using TTM income statement data).
Brightcom Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
Related Terms
Brightcom Group WACC % Historical Data
* Premium members only.
The historical data trend for Brightcom Group's WACC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Brightcom Group's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brightcom Group WACC % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Brightcom Group's WACC % distribution charts can be found below:
* The bar in red indicates where Brightcom Group's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Brightcom Group's market capitalization (E) is ₹19862.255 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Mar. 2026, Brightcom Group's latest one-year quarterly average Book Value of Debt (D) is ₹0 Mil.
a) weight of equity = E / (E + D) = 19862.255 / (19862.255 + 0) = 1
b) weight of debt = D / (E + D) = 0 / (19862.255 + 0) = 0
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 7.02%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Brightcom Group's beta is 1.0296.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 7.02% + 1.0296 * 6% = 13.1976%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Mar. 2026, Brightcom Group's interest expense (positive number) was ₹0.166 Mil. Its total Book Value of Debt (D) is ₹0 Mil.
Cost of Debt = 0.166 / 0 = %.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 4697.85 / 14321.117 = 32.8%.
Brightcom Group's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
1
*
13.1976%
+
0
*
%
*
(1 - 32.8%)
=
13.2%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Brightcom Group (NSE:BCG) has a WACC % of 13.2% as of Jul. 02, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Brightcom Group and its competitors. This is near median its historical median of 14.37. Over the past decade, Brightcom Group's WACC % has ranged from 10.85 to 24.84. According to the industry distribution chart, Brightcom Group ranks #907 out of 1043 companies in the Media - Diversified industry, placing it in the top 87%.
Is Brightcom Group's WACC % too high?
Brightcom Group's current WACC % of 13.2% is near median its 10-year median of 14.37. Over the past 10 years, this metric has ranged from a low of 10.85 to a high of 24.84. The Media - Diversified industry median WACC % is 7.38. Brightcom Group's value of 13.2% is 78.9% above this industry median. Based on the distribution chart, Brightcom Group ranks #907 out of 1043 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Brightcom Group has a GF Score™ of 81/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Brightcom Group's WACC % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Brightcom Group ranks #907 out of 1043 companies for WACC %. This places Brightcom Group in the lower half of its industry. The industry median WACC % is 7.38. Brightcom Group's value of 13.2% is 78.9% above this benchmark. Historically, Brightcom Group's own WACC % has ranged from 10.85 to 24.84 over the past decade. While the company's 10-year median is 14.37 vs. the industry median of 7.38, Brightcom Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Media - Diversified company?
The median WACC % among Media - Diversified companies is 7.38, based on 1,043 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brightcom Group's current WACC % of 13.2% is 78.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Brightcom Group and its competitors. For the Media - Diversified industry, the median WACC % is 7.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brightcom Group's current WACC % is 13.2%, which is near median its own 10-year median of 14.37. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brightcom Group stock overvalued right now?
Based on GuruFocus' analysis, Brightcom Group (NSE:BCG) is currently considered Possible Value Trap. The stock's GF Value™ is ₹15.38, compared to a current price of ₹9.84 — trading 36% below its estimated fair value. The current WACC % is 13.2%, which is near median its 10-year median of 14.37 and 78.9% above the Media - Diversified industry median of 7.38. Brightcom Group's overall GF Score™ is 81/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Brightcom Group (NSE:BCG), the current WACC % is 13.2% as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brightcom Group (NSE:BCG) Overvalued in 2026?
Based on GuruFocus' analysis, Brightcom Group stock appears to be undervalued.
The current stock price of ₹9.84 is trading 36% below its estimated GF Value™ of ₹15.38.
GuruFocus considers Brightcom Group to be Possible Value Trap.
Key valuation signals for NSE:BCG:
WACC %: 13.2% (near median its 10-year median of 14.37)
GF Value™: ₹15.38 vs. price of ₹9.84 (36% below fair value)
Industry Position: 78.9% above the Media - Diversified median (#907 of 1043)
No single metric tells the full story. See the NSE:BCG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brightcom Group Ltd is an Indian service company engaged in providing digital marketing services and developing computer software and services both locally and internationally. The company operates through two segments: Digital Marketing and Software Development. Brightcom provides digital marketing solutions to businesses, agencies, and online publishers internationally. Additionally, it offers enterprise solutions, specializing in enterprise resource planning (ERP), Microsoft, and open-source system development. The company generates revenue from the sale of domestic services, export services, and software exports, with the majority of its revenue coming from the Digital Marketing segment, mainly through the sale of service exports.
81GF Score
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