Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Tourn International ABOSTO:TOURN +0.67%51 WACC % is 8.48% as of Jul. 21, 2026, which is 16% above its 10-year median of 7.32. GuruFocus rates OSTO:TOURN with a GF Score™ of 51/100 and a GF Value™ of kr4.24 (Significantly Overvalued). The stock has 4 warning signs investors should review. Among 572 Interactive Media companies, Tourn International AB ranks worse than 57.87% on this metric.
As of today (2026-07-21), Tourn International AB's weighted average cost of capital is 8.48%%. Tourn International AB's ROIC % is -29.95% (calculated using TTM income statement data).
Tourn International AB earns returns that do not match up to its cost of capital. It will destroy value as it grows.
For a comprehensive WACC calculation, please access the WACC Calculator.
Tourn International AB (OSTO:TOURN) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Tourn International AB's weighted average cost of capital is 8.48%%. Tourn International AB's ROIC % is -29.95% (calculated using TTM income statement data).
Tourn International AB earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OSTO:TOURN vs GOOGL, META, SPOT: WACC % Comparison
For the Internet Content & Information subindustry, Tourn International AB's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Tourn International AB WACC % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Tourn International AB's WACC % distribution charts can be found below:
* The bar in red indicates where Tourn International AB's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Tourn International AB's market capitalization (E) is kr58.520 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Mar. 2026, Tourn International AB's latest one-year quarterly average Book Value of Debt (D) is kr1.759 Mil.
a) weight of equity = E / (E + D) = 58.520 / (58.520 + 1.759) = 0.9708
b) weight of debt = D / (E + D) = 1.759 / (58.520 + 1.759) = 0.0292
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 2.7807%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Tourn International AB's beta is 0.8567.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 2.7807% + 0.8567 * 6% = 7.9209%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Mar. 2026, Tourn International AB's interest expense (positive number) was kr0.475 Mil. Its total Book Value of Debt (D) is kr1.759 Mil.
Cost of Debt = 0.475 / 1.759 = 27.004%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 0 / -7.353 = 0%.
Tourn International AB's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
0.9708
*
7.9209%
+
0.0292
*
27.004%
*
(1 - 0%)
=
8.48%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Tourn International AB (OSTO:TOURN) has a WACC % of 8.48% as of Jul. 21, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Tourn International AB and its competitors. This is 16% above median its historical median of 7.32. According to the industry distribution chart, Tourn International AB ranks #331 out of 572 companies in the Interactive Media industry, placing it in the top 57.9%.
Is Tourn International AB's WACC % too high?
Tourn International AB's current WACC % of 8.48% is 16% above median its 10-year median of 7.32. The Interactive Media industry median WACC % is 7.08. Tourn International AB's value of 8.48% is 19.9% above this industry median. Based on the distribution chart, Tourn International AB ranks #331 out of 572 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Tourn International AB has a GF Score™ of 51/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Tourn International AB's WACC % compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Tourn International AB ranks #331 out of 572 companies for WACC %. This places Tourn International AB in the lower half of its industry. The industry median WACC % is 7.08. Tourn International AB's value of 8.48% is 19.9% above this benchmark. While the company's 10-year median is 7.32 vs. the industry median of 7.08, Tourn International AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for an Interactive Media company?
The median WACC % among Interactive Media companies is 7.08, based on 572 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Tourn International AB's current WACC % of 8.48% is 19.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Tourn International AB and its competitors. For the Interactive Media industry, the median WACC % is 7.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Tourn International AB's current WACC % is 8.48%, which is 16% above median its own 10-year median of 7.32. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Tourn International AB stock overvalued right now?
Based on GuruFocus' analysis, Tourn International AB (OSTO:TOURN) is currently considered Significantly Overvalued. The stock's GF Value™ is kr4.24, compared to a current price of kr6.00 — trading 41.5% above its estimated fair value. The current WACC % is 8.48%, which is 16% above median its 10-year median of 7.32 and 19.9% above the Interactive Media industry median of 7.08. Tourn International AB's overall GF Score™ is 51/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Tourn International AB (OSTO:TOURN), the current WACC % is 8.48% as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Tourn International AB (OSTO:TOURN) Overvalued in 2026?
Based on GuruFocus' analysis, Tourn International AB stock appears to be overvalued.
The current stock price of kr6.00 is trading 41.5% above its estimated GF Value™ of kr4.24.
GuruFocus considers Tourn International AB to be Significantly Overvalued.
Key valuation signals for OSTO:TOURN:
WACC %: 8.48% (16% above median its 10-year median of 7.32)
GF Value™: kr4.24 vs. price of kr6.00 (41.5% above fair value)
Industry Position: 19.9% above the Interactive Media median (#331 of 572)
No single metric tells the full story. See the OSTO:TOURN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Tourn International AB is a SaaS company in social media whose operations consist of four business units Agency, Nagato, World TOURN ASA and TOURN Labs. Agency an IT-driven influencer agency where the company helps both brands and other agencies to manage and structure their influencer marketing. Nagato is Tourn's own, fast-growing, YouTube network where Youtubers get help with everything related to their channel, from optimizing content to monetizing and administering the channel.
51GF Score
Get the complete analysis for OSTO:TOURN
WACC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
OSTO:TOURN has been successfully added to your 
