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Kustom EntertainmentSTU:QB90 24 WACC % is 12.08% as of Jul. 24, 2026, which is 36% below its 10-year median of 18.97. GuruFocus rates STU:QB90 with a GF Score™ of 24/100. The stock has 8 warning signs investors should review. Among 1,036 Media - Diversified companies, Kustom Entertainment ranks worse than 90.64% on this metric.
As of today (2026-07-24), Kustom Entertainment's weighted average cost of capital is 12.08%%. Kustom Entertainment's ROIC % is -46.39% (calculated using TTM income statement data).
Kustom Entertainment earns returns that do not match up to its cost of capital. It will destroy value as it grows.
*Note: The beta of this company cannot be obtained because it has a price history shorter than 3 years. It will thus be set to 1 as default to calculate WACC.
For a comprehensive WACC calculation, please access the WACC Calculator.
Kustom Entertainment (STU:QB90) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Kustom Entertainment's weighted average cost of capital is 12.08%%. Kustom Entertainment's ROIC % is -46.39% (calculated using TTM income statement data).
Kustom Entertainment earns returns that do not match up to its cost of capital. It will destroy value as it grows.
*Note: The beta of this company cannot be obtained because it has a price history shorter than 3 years. It will thus be set to 1 as default to calculate WACC.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Entertainment subindustry, Kustom Entertainment's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Kustom Entertainment WACC % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Kustom Entertainment's WACC % distribution charts can be found below:
* The bar in red indicates where Kustom Entertainment's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Kustom Entertainment's market capitalization (E) is €0.764 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Mar. 2026, Kustom Entertainment's latest one-year quarterly average Book Value of Debt (D) is €2.5942 Mil.
a) weight of equity = E / (E + D) = 0.764 / (0.764 + 2.5942) = 0.2275
b) weight of debt = D / (E + D) = 2.5942 / (0.764 + 2.5942) = 0.7725
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 4.685%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Kustom Entertainment's beta cannot be obtained because it has a price history shorter than 3 years. It will thus be set to 1 as default to calculate WACC.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 4.685% + 1 * 6% = 10.685%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Mar. 2026, Kustom Entertainment's interest expense (positive number) was €0.324 Mil. Its total Book Value of Debt (D) is €2.5942 Mil.
Cost of Debt = 0.324 / 2.5942 = 12.4894%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 0 / -10.096 = 0%.
Kustom Entertainment's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
0.2275
*
10.685%
+
0.7725
*
12.4894%
*
(1 - 0%)
=
12.08%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Kustom Entertainment (STU:QB90) has a WACC % of 12.08% as of Jul. 24, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Kustom Entertainment and its competitors. This is 36% below median its historical median of 18.97. Over the past decade, Kustom Entertainment's WACC % has ranged from 0.47 to 68.38. According to the industry distribution chart, Kustom Entertainment ranks #939 out of 1036 companies in the Media - Diversified industry, placing it in the top 90.6%.
Is Kustom Entertainment's WACC % too high?
Kustom Entertainment's current WACC % of 12.08% is 36% below median its 10-year median of 18.97. Over the past 10 years, this metric has ranged from a low of 0.47 to a high of 68.38. The Media - Diversified industry median WACC % is 7.35. Kustom Entertainment's value of 12.08% is 64.4% above this industry median. Based on the distribution chart, Kustom Entertainment ranks #939 out of 1036 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Kustom Entertainment has a GF Score™ of 24/100, reflecting its overall financial health beyond just this single metric.
How does Kustom Entertainment's WACC % compare to GFMH and BOTY?
According to the Media - Diversified industry distribution chart, Kustom Entertainment ranks #939 out of 1036 companies for WACC %. This places Kustom Entertainment in the lower half of its industry. The industry median WACC % is 7.35. Kustom Entertainment's value of 12.08% is 64.4% above this benchmark. Historically, Kustom Entertainment's own WACC % has ranged from 0.47 to 68.38 over the past decade. While the company's 10-year median is 18.97 vs. the industry median of 7.35, Kustom Entertainment has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Media - Diversified company?
The median WACC % among Media - Diversified companies is 7.35, based on 1,036 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Kustom Entertainment's current WACC % of 12.08% is 64.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Kustom Entertainment and its competitors. For the Media - Diversified industry, the median WACC % is 7.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Kustom Entertainment's current WACC % is 12.08%, which is 36% below median its own 10-year median of 18.97. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Kustom Entertainment stock overvalued right now?
Kustom Entertainment (STU:QB90) has a current WACC % of 12.08%. The current WACC % is 12.08%, which is 36% below median its 10-year median of 18.97 and 64.4% above the Media - Diversified industry median of 7.35. Kustom Entertainment's overall GF Score™ is 24/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Kustom Entertainment (STU:QB90), the current WACC % is 12.08% as of Jul. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Kustom Entertainment Inc provides live event production and ticketing technology services. The company operates in two segments: video solutions and entertainment. The Video Solutions Segment represents the Company's legacy operations and includes the development, manufacture, and sale of digital video imaging and storage products, disinfectant, and related safety products for use in law enforcement, security, and commercial applications. The Entertainment Segment operates a secondary ticketing platform through TicketSmarter.com, acting as an intermediary between ticket buyers and sellers. In addition, this segment includes live event production and promotion activities, including the Country Stampede music festival and other entertainment events.
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