Mirriad Advertising (LSE:MIRI) ROCE %

: -137.23% (As of Jun. 2023)

View and export this data going back to 2017. Start your Free Trial

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Mirriad Advertising's annualized ROCE % for the quarter that ended in Jun. 2023 was -137.23%.

Mirriad Advertising ROCE % Historical Data

The historical data trend for Mirriad Advertising's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Mirriad Advertising Annual Data

Trend

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

ROCE %

-66.12

-68.91

-32.88

-39.48

-84.88

Mirriad Advertising Semi-Annual Data
	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23
ROCE %										-36.40	-44.04	-77.24	-96.47	-137.23

Mirriad Advertising ROCE % Calculation

Mirriad Advertising's annualized ROCE % for the fiscal year that ended in Dec. 2022 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2022 )		(A: Dec. 2021 )		(A: Dec. 2022 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2022 )		(A: Dec. 2021 )		(A: Dec. 2022 )
	=	-15.57	/	( ( (28.44 - 3.087)	+	(14.771 - 3.439) )	/ 2 )
	=	-15.57	/	( (25.353	+	11.332)	/ 2 )
	=	-15.57	/	18.3425
	=	-84.88 %

Mirriad Advertising's ROCE % of for the quarter that ended in Jun. 2023 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Jun. 2023 )		(Q: Dec. 2022 )		(Q: Jun. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Jun. 2023 )		(Q: Dec. 2022 )		(Q: Jun. 2023 )
	=	-14.894	/	( ( (14.771 - 3.439)	+	(12.692 - 2.317) )	/ 2 )
	=	-14.894	/	( ( 11.332	+	10.375 )	/ 2 )
	=	-14.894	/	10.8535
	=	-137.23 %

(1) Note: The EBIT data used here is two times the semi-annual (Jun. 2023) EBIT data.

Mirriad Advertising (LSE:MIRI) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Mirriad Advertising ROCE % Related Terms

Thank you for viewing the detailed overview of Mirriad Advertising's ROCE % provided by GuruFocus.com. Please click on the following links to see related term pages.

Mirriad Advertising (LSE:MIRI) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Mirriad Advertising PLC (LSE:MIRI) » Definitions » ROCE %

Comparable Companies

Traded in Other Exchanges

MMDDF:USA 8WQ:Germany

Address

One London Wall, 6th Floor, London, GBR, EC2Y 5EB

Website

https://www.mirriad.com

Mirriad Advertising PLC provides an in-content advertising platform. Its artificial intelligence (AI) based platform is a solution for in-content advertising and virtual product placement. Geographically, it derives the majority of its revenue from the United States and has a presence in the UK, China, and other countries.

Mirriad Advertising (LSE:MIRI) Headlines

No Headlines