Fluent (Fluent) ROCE % : -13.90% (As of Dec. 2023)

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What is Fluent ROCE %?

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Fluent's annualized ROCE % for the quarter that ended in Dec. 2023 was -13.90%.

Fluent ROCE % Historical Data

The historical data trend for Fluent's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Fluent ROCE % Chart

Fluent Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

ROCE %

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1.99

3.19

-2.93

-60.71

-61.23

Fluent Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
ROCE %	Get a 7-Day Free Trial															-160.21	-105.40	26.45	-192.50	-13.90

Fluent ROCE % Calculation

Fluent's annualized ROCE % for the fiscal year that ended in Dec. 2023 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2023 )		(A: Dec. 2022 )		(A: Dec. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2023 )		(A: Dec. 2022 )		(A: Dec. 2023 )
	=	-60.13	/	( ( (183.969 - 50.219)	+	(111.867 - 49.214) )	/ 2 )
	=	-60.13	/	( (133.75	+	62.653)	/ 2 )
	=	-60.13	/	98.2015
	=	-61.23 %

Fluent's ROCE % of for the quarter that ended in Dec. 2023 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Dec. 2023 )		(Q: Sep. 2023 )		(Q: Dec. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Dec. 2023 )		(Q: Sep. 2023 )		(Q: Dec. 2023 )
	=	-7.128	/	( ( (112.09 - 72.173)	+	(111.867 - 49.214) )	/ 2 )
	=	-7.128	/	( ( 39.917	+	62.653 )	/ 2 )
	=	-7.128	/	51.285
	=	-13.90 %

(1) Note: The EBIT data used here is four times the quarterly (Dec. 2023) EBIT data.

Fluent (NAS:FLNT) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Fluent ROCE % Related Terms

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Fluent (Fluent) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Fluent Inc (NAS:FLNT) » Definitions » ROCE %

Comparable Companies

Traded in Other Exchanges

7TM:Germany

Address

300 Vesey Street, 9th Floor, New York, NY, USA, 10282

Website

https://www.fluentco.com

Fluent Inc is a data-driven digital marketing services company. It performs customer acquisition services by operating digital marketing campaigns, through which it connects its advertiser clients with consumers they are seeking to reach. It delivers data and performance-based marketing executions to its clients, such as consumer brands, direct marketers and agencies across a wide range of industries, including Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment and Retail & Consumer. Geographically it earns key revenue from the U.S segment.

Executives

Matthew Conlin	other: President of Fluent, LLC	C/O IDI, INC., 2650 NORTH MILITARY TRAIL, SUITE 300, BOCA RATON FL 33431
Ryan Schulke	director, other: CEO of Fluent, LLC	C/O IDI, INC., 2650 NORTH MILITARY TRAIL, SUITE 300, BOCA RATON FL 33431
Ryan Macnab Perfit	officer: Interim CFO	C/O FLUENT INC. (N/K/A COGINT, INC.), 33 WHITEHALL STREET, 15TH FLOOR, NEW YORK NY 10004
Frost Gamma Investments Trust	other: Joint Filer	4400 BISCAYNE BLVD, MIAMI FL 33137
Frost Phillip Md Et Al	10 percent owner	4400 BISCAYNE BLVD, MIAMI FL 33137-3227
Donald Huntley Patrick	officer: COO	C/O FLUENT INC. (N/K/A COGINT, INC.), 33 WHITEHALL STREET, 15TH FLOOR, NEW YORK NY 10004
Sugandha Khandelwal	officer: Chief Financial Officer	C/O FLUENT, INC., 300 VESEY STREET, 9TH FLOOR, NEW YORK NY 10282
David Allen Graff	director	300 VESEY STREET, NEW YORK NY 10282
Pfenniger Richard C Jr	director	4400 BISCAYNE BLVD., MIAMI FL 33137
Carla Newell	director	528 RAMONA STREET, PALO ALTO CA 94301
Alexander Mandel	officer: Chief Financial Officer	1061 MARKET STREET, 6TH FLOOR, SAN FRANCISCO CA 94103
Kohn Barbara Shattuck	director	PENN NATIONAL GAMING, INC, 825 BERKSHIRE BLVE, SUITE 200, WYOMISSING PA 19610
Peter Benz	director	171 MADISON AVE., 17 FL.,, NEW YORK NY 10016
Michael Brauser	director	4400 BISCAYNE BLVD., SUITE 850, MIAMI FL 33137
Andrew J Frawley	director	C/O EXCHANGE APPLICATIONS INC, 89 SOUTH STREET, BOSTON MA 02111