FLNT (Fluent) E10: $-3.11 (As of Jun. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FLNT Fluent Inc FLNT
41 GF Score
Price $3.10
GF Value $1.13
Valuation Significantly Overvalued
! 5 Warning Signs
View Full Analysis

What is Fluent E10?

Fluent FLNT +0.65% 41 E10 is $-3.11 as of Jun. 2026. GuruFocus rates FLNT with a GF Score™ of 41/100 and a GF Value™ of $1.13 (Significantly Overvalued). The stock has 5 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Fluent's adjusted earnings per share data for the three months ended in Jun. 2026 was $-0.200. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is $-3.11 for the trailing ten years ended in Jun. 2026.

During the past 3 years, the average E10 Growth Rate was 24.40% per year. During the past 5 years, the average E10 Growth Rate was 14.20% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Fluent was 55.20% per year. The lowest was 4.10% per year. And the median was 21.00% per year.

As of today (2026-09-09), Fluent's current stock price is $3.10. Fluent's E10 for the quarter that ended in Jun. 2026 was $-3.11. Fluent's Shiller PE Ratio of today is .


Fluent  (NAS:FLNT) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Fluent E10 Related Terms


Fluent E10 Historical Data

* Premium members only.

The historical data trend for Fluent's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Fluent E10 Chart

Fluent Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only -9.18 -7.67 -7.85 -7.91 -3.31

Fluent Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -5.32 -5.13 -3.31 -3.18 -3.11

FLNT vs TSQ, TJGC, MCHX: E10 Comparison

For the Advertising Agencies subindustry, Fluent's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Fluent Shiller PE Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Fluent's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Fluent's Shiller PE Ratio falls into.


FLNT
41GF Score
Fluent Inc FLNT
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Fluent E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Fluent's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=-0.2/333.9520*333.9520
=-0.200

Current CPI (Jun. 2026) = 333.9520.

Fluent Quarterly Data

per share eps CPI Adj_EPS
201609 -1.140 241.428 -1.577
201612 -0.540 241.432 -0.747
201703 -1.440 243.801 -1.972
201706 -2.220 244.955 -3.027
201709 -1.500 246.819 -2.030
201712 -0.060 246.524 -0.081
201803 -2.220 249.554 -2.971
201806 0.180 251.989 0.239
201809 0.360 252.439 0.476
201812 0.120 251.233 0.160
201903 0.060 254.202 0.079
201906 0.060 256.143 0.078
201909 -0.360 256.759 -0.468
201912 0.060 256.974 0.078
202003 0.060 258.115 0.078
202006 0.060 257.797 0.078
202009 0.060 260.280 0.077
202012 0.013 260.474 0.017
202103 -0.480 264.877 -0.605
202106 -0.360 271.696 -0.442
202109 -0.180 274.310 -0.219
202112 0.300 278.802 0.359
202203 -0.120 287.504 -0.139
202206 -4.200 296.311 -4.734
202209 0.240 296.808 0.270
202212 -4.980 296.797 -5.603
202303 -2.340 301.836 -2.589
202306 0.310 305.109 0.339
202309 -2.430 307.789 -2.637
202312 -0.120 306.746 -0.131
202403 -0.450 312.332 -0.481
202406 -0.750 314.175 -0.797
202409 -0.480 315.301 -0.508
202412 -0.190 315.605 -0.201
202503 -0.390 319.799 -0.407
202506 -0.300 322.561 -0.311
202509 -0.270 324.800 -0.278
202512 -0.130 324.054 -0.134
202603 -0.170 330.213 -0.172
202606 -0.200 333.952 -0.200

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of $-3.11 mean?
Fluent (FLNT) has a E10 of $-3.11 as of Jun. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Fluent and its competitors.
Is Fluent's E10 too high?
Fluent's current E10 is $-3.11. Overall, Fluent has a GF Score™ of 41/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Fluent's E10 compare to TSQ and TJGC?
Fluent's E10 of $-3.11 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Media - Diversified company?
A good E10 depends on the Media - Diversified industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Fluent and its competitors. Fluent's current E10 is $-3.11. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fluent stock overvalued right now?
Based on GuruFocus' analysis, Fluent (FLNT) is currently considered Significantly Overvalued. The stock's GF Value™ is $1.13, compared to a current price of $3.10 — trading 174.3% above its estimated fair value. The current E10 is $-3.11. Fluent's overall GF Score™ is 41/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Fluent (FLNT), the current E10 is $-3.11 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Fluent (FLNT) Overvalued in 2026?

Based on GuruFocus' analysis, Fluent stock appears to be overvalued. The current stock price of $3.10 is trading 174.3% above its estimated GF Value™ of $1.13. GuruFocus considers Fluent to be Significantly Overvalued.

Key valuation signals for FLNT:

  • E10: $-3.11
  • GF Value™: $1.13 vs. price of $3.10 (174.3% above fair value)
  • GF Score™: 41/100 with 5 warning signs

No single metric tells the full story. See the FLNT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Fluent Business Description

Address 300 Vesey Street, 9th Floor, New York, NY, USA, 10282
Fluent Inc is a commerce media solutions provider that connects brands with engaged consumers by leveraging diverse advertising inventory, robust first-party data, and proprietary machine learning. The company mainly delivers customer acquisition services through scalable digital marketing campaigns, linking advertisers with targeted audiences. It reaches consumers through its Commerce Media Solutions, which integrate targeted advertising into e-commerce and digital media transaction flows on partner websites and mobile applications, as well as through its owned and operated digital media properties. The company operates in the United States, which generates the majority of its revenue, along with international markets.
41GF Score

Get the complete analysis for FLNT

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.10
Price
$1.13
GF Value