FLNT (Fluent) Institutional Ownership: 20.72% (As of Sep. 09, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FLNT Fluent Inc FLNT
41 GF Score
Price $3.09
GF Value $1.13
Valuation Significantly Overvalued
! 5 Warning Signs
View Full Analysis

What is Fluent Institutional Ownership?

Fluent FLNT +0.32% 41 Institutional Ownership is 20.72% as of Sep. 09, 2026. GuruFocus rates FLNT with a GF Score™ of 41/100 and a GF Value™ of $1.13 (Significantly Overvalued). The stock has 5 warning signs investors should review.

Institutional ownership is the percentage of shares that are owned by institutions out of the total shares outstanding. As of today, Fluent's institutional ownership is 20.72%.

Insider Ownership is the percentage of shares that are owned by company insiders relative to the total shares outstanding. As of today, Fluent's Insider Ownership is 45.85%.

Float Percentage Of Total Shares Outstanding is the percentage of float shares relative to the total shares outstanding. As of today, Fluent's Float Percentage Of Total Shares Outstanding is 40.69%.

Fluent Institutional Ownership Historical Data

* Premium members only.

The historical data trend for Fluent's Institutional Ownership can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Fluent Institutional Ownership Chart

Fluent Historical Data

The historical data trend for Fluent can be seen below:

2025-11-30 2025-12-31 2026-01-31 2026-02-28 2026-03-31 2026-04-30 2026-05-31 2026-06-30 2026-07-31 2026-08-31
Institutional Ownership 11.21 11.21 8.00 8.02 9.49 9.49 9.99 17.33 17.98 17.97
FLNT
41GF Score
Fluent Inc FLNT
Institutional Ownership is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Fluent Institutional Ownership Calculation

The percentage of shares that are owned by institutions out of the total shares outstanding.

What does a Institutional Ownership of 20.72% mean?
Fluent (FLNT) has a Institutional Ownership of 20.72% as of Sep. 09, 2026. Institutional ownership equals the percent of shares owned by financial institutions relative to total shares. View historical data on Fluent and its competitors.
Is Fluent's Institutional Ownership too high?
Fluent's current Institutional Ownership is 20.72%. Overall, Fluent has a GF Score™ of 41/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Fluent's Institutional Ownership compare to TSQ and TJGC?
Fluent's Institutional Ownership of 20.72% can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Institutional Ownership for a Media - Diversified company?
A good Institutional Ownership depends on the Media - Diversified industry context. However, Institutional Ownership should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Institutional Ownership mean?
A high Institutional Ownership can signal that a stock is expensive relative to its fundamentals. Institutional ownership equals the percent of shares owned by financial institutions relative to total shares. View historical data on Fluent and its competitors. Fluent's current Institutional Ownership is 20.72%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fluent stock overvalued right now?
Based on GuruFocus' analysis, Fluent (FLNT) is currently considered Significantly Overvalued. The stock's GF Value™ is $1.13, compared to a current price of $3.09 — trading 173.5% above its estimated fair value. The current Institutional Ownership is 20.72%. Fluent's overall GF Score™ is 41/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Institutional Ownership calculated?
Institutional Ownership is calculated from a company's financial statements. For Fluent (FLNT), the current Institutional Ownership is 20.72% as of Sep. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Fluent (FLNT) Overvalued in 2026?

Based on GuruFocus' analysis, Fluent stock appears to be overvalued. The current stock price of $3.09 is trading 173.5% above its estimated GF Value™ of $1.13. GuruFocus considers Fluent to be Significantly Overvalued.

Key valuation signals for FLNT:

  • Institutional Ownership: 20.72%
  • GF Value™: $1.13 vs. price of $3.09 (173.5% above fair value)
  • GF Score™: 41/100 with 5 warning signs

No single metric tells the full story. See the FLNT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Fluent Business Description

Address 300 Vesey Street, 9th Floor, New York, NY, USA, 10282
Fluent Inc is a commerce media solutions provider that connects brands with engaged consumers by leveraging diverse advertising inventory, robust first-party data, and proprietary machine learning. The company mainly delivers customer acquisition services through scalable digital marketing campaigns, linking advertisers with targeted audiences. It reaches consumers through its Commerce Media Solutions, which integrate targeted advertising into e-commerce and digital media transaction flows on partner websites and mobile applications, as well as through its owned and operated digital media properties. The company operates in the United States, which generates the majority of its revenue, along with international markets.
41GF Score

Get the complete analysis for FLNT

Institutional Ownership is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.09
Price
$1.13
GF Value