FLNT (Fluent) GF Value Rank : 9 (As of Apr. 24, 2025)

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What is Fluent GF Value Rank?

Fluent has the GF Value Rank of 9.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Fluent's GF Value Rank

For the Advertising Agencies subindustry, Fluent's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Fluent's GF Value Rank Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Fluent's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Fluent's GF Value Rank falls into.

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Fluent GF Value Rank Related Terms

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Fluent Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Fluent Inc (NAS:FLNT) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

300 Vesey Street, 9th Floor, New York, NY, USA, 10282

Website

https://www.fluentco.com

Fluent Inc is a data-driven digital marketing services company. It performs customer acquisition services by operating digital marketing campaigns, through which it connects its advertiser clients with consumers company is seeking to reach. It delivers data and performance-based marketing executions to its clients, such as consumer brands, direct marketers and agencies across a wide range of industries, including Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment and Retail & Consumer.

Executives

Donald Huntley Patrick	officer: COO	C/O FLUENT INC. (N/K/A COGINT, INC.), 33 WHITEHALL STREET, 15TH FLOOR, NEW YORK NY 10004
Ryan Schulke	director, other: CEO of Fluent, LLC	C/O IDI, INC., 2650 NORTH MILITARY TRAIL, SUITE 300, BOCA RATON FL 33431
Matthew Conlin	other: President of Fluent, LLC	C/O IDI, INC., 2650 NORTH MILITARY TRAIL, SUITE 300, BOCA RATON FL 33431
Ryan Macnab Perfit	officer: Interim CFO	C/O FLUENT INC. (N/K/A COGINT, INC.), 33 WHITEHALL STREET, 15TH FLOOR, NEW YORK NY 10004
Frost Gamma Investments Trust	other: Joint Filer	4400 BISCAYNE BLVD, MIAMI FL 33137
Frost Phillip Md Et Al	10 percent owner	4400 BISCAYNE BLVD, MIAMI FL 33137-3227
Sugandha Khandelwal	officer: Chief Financial Officer	C/O FLUENT, INC., 300 VESEY STREET, 9TH FLOOR, NEW YORK NY 10282
David Allen Graff	director	300 VESEY STREET, NEW YORK NY 10282
Pfenniger Richard C Jr	director	4400 BISCAYNE BLVD., MIAMI FL 33137
Carla Newell	director	528 RAMONA STREET, PALO ALTO CA 94301
Alexander Mandel	officer: Chief Financial Officer	1061 MARKET STREET, 6TH FLOOR, SAN FRANCISCO CA 94103
Kohn Barbara Shattuck	director	PENN NATIONAL GAMING, INC, 825 BERKSHIRE BLVE, SUITE 200, WYOMISSING PA 19610
Peter Benz	director	171 MADISON AVE., 17 FL.,, NEW YORK NY 10016
Michael Brauser	director	4400 BISCAYNE BLVD., SUITE 850, MIAMI FL 33137
Andrew J Frawley	director	C/O EXCHANGE APPLICATIONS INC, 89 SOUTH STREET, BOSTON MA 02111