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Average Daily Rate (USD) is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. Higher ADR is better. However, it does not tell the complete story about a hotel’s revenue.
Marriott International's Average Daily Rate (USD) for the quarter that ended in Mar. 2026 was 187.70
, which lower from pervious quarter (Dec. 2025)'s result by 0.83%.
Marriott International's Average Daily Rate (USD) for the annual that ended in Dec. 2025 was 185.81
, which higher from pervious year (Dec. 2024)'s result by 1.21%.
The historical rank and industry rank for Marriott International's Average Daily Rate (USD) or its related term are showing as below:
MAR's Average Daily Rate (USD) is not ranked *
in the Travel & Leisure industry.
Industry Median: * Ranked among companies with meaningful Average Daily Rate (USD) only.
Marriott International (NAS:MAR) Average Daily Rate (USD) Explanation
Average Daily Rate (USD) is a key performance indicator widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day.
Average Daily Rate (USD) is calculated by taking the average revenue earned from rooms and dividing it by the number of rooms sold, excluding complimentary rooms and rooms occupied by staff. A rising ADR suggests that a hotel is increasing the money it's making from renting out rooms. The ADR can be compared against its historical values to get the trends and determine the hotel’s performance.
However, The ADR does not tell the complete story about a hotel’s revenue, as it does not subtract charges such as commissions and rebates. It’s usually combined with Revenue per Available Room (USD) and Average Occupancy Rate % to measure the operating performance of a hotel.
Marriott International Average Daily Rate (USD) Related Terms
Marriott International Average Daily Rate (USD) Historical Data
* Premium members only.
The historical data trend for Marriott International's Average Daily Rate (USD) can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Marriott International Average Daily Rate (USD) Chart
MAR vs HLT, H, HTHT: Average Daily Rate (USD) Comparison
For the Lodging subindustry, Marriott International's Average Daily Rate (USD), along with its competitors' market caps and Average Daily Rate (USD) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marriott International (NAS:MAR) Average Daily Rate (USD) Calculation
Average Daily Rate (USD) is calculated as
Average Daily Rate (USD)
=
Average Rooms Revenue Earned
/
Number of Rooms Sold
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Frequently Asked Questions
What does a Average Daily Rate (USD) of 187.70 mean?
Marriott International (MAR) has a Average Daily Rate (USD) of 187.70 as of Mar. 2026. Average Daily Rate is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. View historical data on Marriott International and its competitors.
Is Marriott International's Average Daily Rate (USD) too high?
Marriott International's current Average Daily Rate (USD) is 187.70. Overall, Marriott International has a GF Score™ of 89/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marriott International's Average Daily Rate (USD) compare to HLT and H?
Marriott International's Average Daily Rate (USD) of 187.70 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Average Daily Rate (USD) for a Travel & Leisure company?
A good Average Daily Rate (USD) depends on the Travel & Leisure industry context. However, Average Daily Rate (USD) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Average Daily Rate (USD) mean?
A high Average Daily Rate (USD) can signal that a stock is expensive relative to its fundamentals. Average Daily Rate is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. View historical data on Marriott International and its competitors. Marriott International's current Average Daily Rate (USD) is 187.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott International stock overvalued right now?
Based on GuruFocus' analysis, Marriott International (MAR) is currently considered Modestly Overvalued. The stock's GF Value™ is $302.08, compared to a current price of $367.81 — trading 21.8% above its estimated fair value. The current Average Daily Rate (USD) is 187.70. Marriott International's overall GF Score™ is 89/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Average Daily Rate (USD) calculated?
Average Daily Rate (USD) is calculated from a company's financial statements. For Marriott International (MAR), the current Average Daily Rate (USD) is 187.70 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Marriott International (MAR) Overvalued in 2026?
Based on GuruFocus' analysis, Marriott International stock appears to be overvalued.
The current stock price of $367.81 is trading 21.8% above its estimated GF Value™ of $302.08.
GuruFocus considers Marriott International to be Modestly Overvalued.
Key valuation signals for MAR:
Average Daily Rate (USD): 187.70
GF Value™: $302.08 vs. price of $367.81 (21.8% above fair value)
No single metric tells the full story. See the MAR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
89GF Score
Get the complete analysis for MAR
Average Daily Rate (USD) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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