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Average Occupancy Rate % is the percentage of occupied rooms in the property at a given time. It measures the ratio of occupied to total usable rental space. For hotel hospitality industry, a higher occupancy rate is better.
Marriott International's Average Occupancy Rate % for the quarter that ended in Mar. 2026 was 65.60%
, which is lower than
67.40% for the pervious quarter ended in Dec. 2025.
Marriott International's Average Occupancy Rate % for the annual that ended in Dec. 2025 was 69.30%
, which is lower than
69.80% for the pervious year ended in Dec. 2024.
The historical rank and industry rank for Marriott International's Average Occupancy Rate % or its related term are showing as below:
MAR's Average Occupancy Rate % is not ranked *
in the Travel & Leisure industry.
Industry Median: * Ranked among companies with meaningful Average Occupancy Rate % only.
Marriott International (NAS:MAR) Average Occupancy Rate % Explanation
Average Occupancy Rate % is the percentage of occupied rooms to the total amount of available rooms in the hotel at a given time. It is one of the most high-level indicators of the hotel business, providing an indication of anticipated cash flows.
For hotel business, a higher occupancy rate is better. Hotels with low occupancy rates often have worse profitability than similar properties with high occupancy rates, since they have to spend time and money to find additional guests and face the risk of not making money but still having to pay maintenance costs and taxes. In some cases, a low occupancy rate indicates inefficient hotel management.
Applying length of stay (LOS) restrictions is the best way to increase the occupancy rate. Hotels can also improve their occupancy rate by improving the service or investing in advertisement. However, the occupancy rate is also decided by the location of the hotel and the season.
Marriott International Average Occupancy Rate % Related Terms
Marriott International Average Occupancy Rate % Historical Data
* Premium members only.
The historical data trend for Marriott International's Average Occupancy Rate % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Marriott International Average Occupancy Rate % Chart
MAR vs HLT, H, HTHT: Average Occupancy Rate % Comparison
For the Lodging subindustry, Marriott International's Average Occupancy Rate %, along with its competitors' market caps and Average Occupancy Rate % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marriott International (NAS:MAR) Average Occupancy Rate % Calculation
Average Occupancy Rate % is calculated as
Average Occupancy Rate %
=
Number of Occupied Rooms
/
Number of Available Rooms
*
100%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Frequently Asked Questions
What does a Average Occupancy Rate % of 65.60% mean?
Marriott International (MAR) has a Average Occupancy Rate % of 65.60% as of Mar. 2026. Average Occupancy Rate is the percentage of occupied rooms in the property at a given time. View historical data on Marriott International and its competitors.
Is Marriott International's Average Occupancy Rate % too high?
Marriott International's current Average Occupancy Rate % is 65.60%. Overall, Marriott International has a GF Score™ of 89/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marriott International's Average Occupancy Rate % compare to HLT and H?
Marriott International's Average Occupancy Rate % of 65.60% can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Average Occupancy Rate % for a Travel & Leisure company?
A good Average Occupancy Rate % depends on the Travel & Leisure industry context. However, Average Occupancy Rate % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Average Occupancy Rate % mean?
A high Average Occupancy Rate % can signal that a stock is expensive relative to its fundamentals. Average Occupancy Rate is the percentage of occupied rooms in the property at a given time. View historical data on Marriott International and its competitors. Marriott International's current Average Occupancy Rate % is 65.60%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott International stock overvalued right now?
Based on GuruFocus' analysis, Marriott International (MAR) is currently considered Modestly Overvalued. The stock's GF Value™ is $302.08, compared to a current price of $366.93 — trading 21.5% above its estimated fair value. The current Average Occupancy Rate % is 65.60%. Marriott International's overall GF Score™ is 89/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Average Occupancy Rate % calculated?
Average Occupancy Rate % is calculated from a company's financial statements. For Marriott International (MAR), the current Average Occupancy Rate % is 65.60% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Marriott International (MAR) Overvalued in 2026?
Based on GuruFocus' analysis, Marriott International stock appears to be overvalued.
The current stock price of $366.93 is trading 21.5% above its estimated GF Value™ of $302.08.
GuruFocus considers Marriott International to be Modestly Overvalued.
Key valuation signals for MAR:
Average Occupancy Rate %: 65.60%
GF Value™: $302.08 vs. price of $366.93 (21.5% above fair value)
No single metric tells the full story. See the MAR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
89GF Score
Get the complete analysis for MAR
Average Occupancy Rate % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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