MAR (Marriott International) GF Value Rank: 6 (As of Jul. 22, 2026) — Near Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MAR Marriott International Inc MAR
89 GF Score
Price $367.81
GF Value $302.15
Valuation Modestly Overvalued
! 6 Warning Signs
View Full Analysis

What is Marriott International GF Value Rank?

Marriott International MAR +0.24% 89 GF Value Rank is 6 as of Jul. 22, 2026, which is at its 10-year median of 6.00. GuruFocus rates MAR with a GF Score™ of 89/100 and a GF Value™ of $302.15 (Modestly Overvalued). The stock has 6 warning signs investors should review.

Marriott International has the GF Value Rank of 6.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Marriott International GF Value Rank Related Terms

MAR vs HLT, H, HTHT: GF Value Rank Comparison

For the Lodging subindustry, Marriott International's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Marriott International GF Value Rank vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Marriott International's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Marriott International's GF Value Rank falls into.


MAR
89GF Score
Marriott International Inc MAR
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 6 mean?
Marriott International (MAR) has a GF Value Rank of 6 as of Jul. 22, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Marriott International and its competitors. This is near median its historical median of 6.00. Over the past decade, Marriott International's GF Value Rank has ranged from 1.00 to 10.00.
Is Marriott International's GF Value Rank too high?
Marriott International's current GF Value Rank of 6 is near median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Marriott International has a GF Score™ of 89/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marriott International's GF Value Rank compare to HLT and H?
Marriott International's GF Value Rank of 6 can be compared against companies in the Travel & Leisure industry. Historically, Marriott International's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Travel & Leisure company?
A good GF Value Rank depends on the Travel & Leisure industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Marriott International and its competitors. Marriott International's current GF Value Rank is 6, which is near median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott International stock overvalued right now?
Based on GuruFocus' analysis, Marriott International (MAR) is currently considered Modestly Overvalued. The stock's GF Value™ is $302.15, compared to a current price of $367.81 — trading 21.7% above its estimated fair value. The current GF Value Rank is 6, which is near median its 10-year median of 6.00. Marriott International's overall GF Score™ is 89/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Marriott International (MAR), the current GF Value Rank is 6 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Marriott International (MAR) Overvalued in 2026?

Based on GuruFocus' analysis, Marriott International stock appears to be overvalued. The current stock price of $367.81 is trading 21.7% above its estimated GF Value™ of $302.15. GuruFocus considers Marriott International to be Modestly Overvalued.

Key valuation signals for MAR:

  • GF Value Rank: 6 (near median its 10-year median of 6.00)
  • GF Value™: $302.15 vs. price of $367.81 (21.7% above fair value)
  • GF Score™: 89/100 with 6 warning signs

No single metric tells the full story. See the MAR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Marriott International Business Description

Address 7750 Wisconsin Avenue, Bethesda, MD, USA, 20814
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
89GF Score

Get the complete analysis for MAR

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$367.81
Price
$302.15
GF Value