MAR (Marriott International) Risk Assessment

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MAR Marriott International Inc MAR
89 GF Score
Price $366.93
GF Value $302.08
Valuation Modestly Overvalued
! 7 Warning Signs
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What is Marriott International Risk Assessment?

Risk Assessment represents the investment risk of a stock derived from our exclusive method. It suggests how risky the investment opportunity is based on the valuation and the fundamental performance of the stock. It is derived from following key aspects:

1. GuruFocus internally developed valuations of the stock, such as GF valuation.
2. Quality Rank, a business quality indicator developed by GuruFocus.
3. Fundamental performance: Piotroski F-Score, Altman Z-Score, Beneish M-Score, etc.
4. Growth opportunities: 5-year revenue growth rate, 5-Year EPS without NRI Growth Rate, etc.

Value investors are always willing to find undervalued stocks. However, not all the undervalued stocks are good deals, we should also be careful of how risky the investment opportunity is. We believe that if the company's financial strength and profitability are strong, and the stock price is within a reasonable range of the GF valuation, or stock has a high return with its price being undervalued, then it might be a good investment opportunity with low risk.

Based on those aspects listed above, GuruFocus believes the risk assessment of Marriott International is: Low Risk: Strong fundamentals, worth long-term holding.

Marriott International  (NAS:MAR) Risk Assessment Explanation

Based on the four aspects listed above, GuruFocus provides the following 7 evaluations:

All-in-One Screener Examples (1)
Low Risk: Strong fundamentals, worth long-term holding
Moderate Risk: Sensitive, better choose undervalued stock
High Risk: High uncertainty with risk-return tradeoff
High Risk: Good fundamentals, beware of shrinking business
High Risk: Sensitive to economic or industry trends
High Risk: High uncertainty
No Data: Cannot be evaluated

(1) These are some simple examples. You can access our Risk Assessment filter under All-in-One Screener’s Fundamental tab and set your own criteria.

Marriott International Risk Assessment Related Terms

MAR vs HLT, H, HTHT: Risk Assessment Comparison

For the Lodging subindustry, Marriott International's Risk Assessment, along with its competitors' market caps and Risk Assessment data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Marriott International Risk Assessment vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Marriott International's Risk Assessment distribution charts can be found below:

* The bar in red indicates where Marriott International's Risk Assessment falls into.


MAR
89GF Score
Marriott International Inc MAR
Risk Assessment is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Marriott International (MAR) Overvalued in 2026?

Based on GuruFocus' analysis, Marriott International stock appears to be overvalued. The current stock price of $366.93 is trading 21.5% above its estimated GF Value™ of $302.08. GuruFocus considers Marriott International to be Modestly Overvalued.

Key valuation signals for MAR:

  • Risk Assessment:
  • GF Value™: $302.08 vs. price of $366.93 (21.5% above fair value)
  • GF Score™: 89/100 with 7 warning signs

No single metric tells the full story. See the MAR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Marriott International Business Description

Address 7750 Wisconsin Avenue, Bethesda, MD, USA, 20814
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
89GF Score

Get the complete analysis for MAR

Risk Assessment is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$366.93
Price
$302.08
GF Value