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Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-09-22), Pacific Online's Beta is 0.3383.
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
Pacific Online Beta Related Terms
Pacific Online Beta Historical Data
* Premium members only.
The historical data trend for Pacific Online's Beta can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, Pacific Online's Beta, along with its competitors' market caps and Beta data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pacific Online Beta vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Pacific Online's Beta distribution charts can be found below:
* The bar in red indicates where Pacific Online's Beta falls into.
Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.
Pacific Online (HKSE:00543) has a Beta of 0.3383 as of Sep. 22, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Pacific Online and its competitors.
Is Pacific Online's Beta too high?
Pacific Online's current Beta is 0.3383. Overall, Pacific Online has a GF Score™ of 43/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Pacific Online's Beta compare to GOOGL and META?
Pacific Online's Beta of 0.3383 can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for an Interactive Media company?
A good Beta depends on the Interactive Media industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Pacific Online and its competitors. Pacific Online's current Beta is 0.3383. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pacific Online stock overvalued right now?
Based on GuruFocus' analysis, Pacific Online (HKSE:00543) is currently considered Possible Value Trap. The stock's GF Value™ is HK$0.34, compared to a current price of HK$0.24 — trading 30.3% below its estimated fair value. The current Beta is 0.3383. Pacific Online's overall GF Score™ is 43/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Pacific Online (HKSE:00543), the current Beta is 0.3383 as of Sep. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pacific Online (HKSE:00543) Overvalued in 2026?
Based on GuruFocus' analysis, Pacific Online stock appears to be undervalued.
The current stock price of HK$0.24 is trading 30.3% below its estimated GF Value™ of HK$0.34.
GuruFocus considers Pacific Online to be Possible Value Trap.
Key valuation signals for HKSE:00543:
Beta: 0.3383
GF Value™: HK$0.34 vs. price of HK$0.24 (30.3% below fair value)
No single metric tells the full story. See the HKSE:00543 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pacific Online Ltd is a Chinese internet advertising company that operates vertical content portals focused on consumer technology, automobiles, and home furnishings. Its principal properties include PConline, which covers IT and consumer electronics products, PCauto, an automotive information and shopping portal, and PChouse, which focuses on home and interior content. The company generates most of its revenue through online advertising and marketing services sold to advertisers, automakers, dealers, and consumer brands seeking to reach users researching purchases on its platforms. PCauto is the largest contributor to revenue, reflecting the importance of China's automotive advertising market, while PConline serves the technology and electronics sector. The company operates primarily in the People's Republic of China, serving both national advertisers and regional businesses, and its portals combine editorial content, product information, and user communities to attract audiences that advertisers pay to reach.
43GF Score
Get the complete analysis for HKSE:00543
Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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