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Pacific OnlineHKSE:00543 48 ROA % is 3.07% as of Dec. 2025, which is 49% below its 10-year median of 6.05. GuruFocus rates HKSE:00543 with a GF Score™ of 48/100 and a GF Value™ of HK$0.37 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 566 Interactive Media companies, Pacific Online ranks better than 50.53% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Pacific Online's annualizedNet Income for the quarter that ended in Dec. 2025 was HK$29.8 Mil.
Pacific Online's average Total Assets over the quarter that ended in Dec. 2025 was HK$969.7 Mil. Therefore, Pacific Online's annualized ROA % for the quarter that ended in Dec. 2025 was 3.07%.
The historical rank and industry rank for Pacific Online's ROA % or its related term are showing as below:
HKSE:00543'
s ROA % Range Over the Past 10 Years
Min: -2.81 Med: 6.05 Max: 11.38
Current: 0.56
During the past 13 years, Pacific Online's highest ROA % was 11.38%. The lowest was -2.81%. And the median was 6.05%.
HKSE:00543's ROA % is ranked better than 50.53% of 566
companies
in the Interactive Media industry
Industry Median: 0.445
vs HKSE:00543: 0.56
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Pacific Online ROA % Related Terms
Pacific Online ROA % Historical Data
* Premium members only.
The historical data trend for Pacific Online's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, Pacific Online's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pacific Online ROA % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Pacific Online's ROA % distribution charts can be found below:
* The bar in red indicates where Pacific Online's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Dec. 2025) net income data.
ROA % is displayed in the 30-year financial page.
Pacific Online (HKSE:00543) has a ROA % of 3.07% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Pacific Online and its competitors. This is 49% below median its historical median of 6.05. According to the industry distribution chart, Pacific Online ranks #280 out of 566 companies in the Interactive Media industry, placing it in the top 49.5%.
Is Pacific Online's ROA % too high?
Pacific Online's current ROA % of 3.07% is 49% below median its 10-year median of 6.05. The Interactive Media industry median ROA % is 0.45. Pacific Online's value of 3.07% is 589.9% above this industry median. Based on the distribution chart, Pacific Online ranks #280 out of 566 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Pacific Online has a GF Score™ of 48/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Pacific Online's ROA % compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Pacific Online ranks #280 out of 566 companies for ROA %. This puts Pacific Online in the upper half of its industry. The industry median ROA % is 0.45. Pacific Online's value of 3.07% is 589.9% above this benchmark. While the company's 10-year median is 6.05 vs. the industry median of 0.45, Pacific Online has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for an Interactive Media company?
The median ROA % among Interactive Media companies is 0.45, based on 566 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pacific Online's current ROA % of 3.07% is 589.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Pacific Online and its competitors. For the Interactive Media industry, the median ROA % is 0.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pacific Online's current ROA % is 3.07%, which is 49% below median its own 10-year median of 6.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pacific Online stock overvalued right now?
Based on GuruFocus' analysis, Pacific Online (HKSE:00543) is currently considered Modestly Undervalued. The stock's GF Value™ is HK$0.37, compared to a current price of HK$0.28 — trading 25.7% below its estimated fair value. The current ROA % is 3.07%, which is 49% below median its 10-year median of 6.05 and 589.9% above the Interactive Media industry median of 0.45. Pacific Online's overall GF Score™ is 48/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Pacific Online (HKSE:00543), the current ROA % is 3.07% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pacific Online (HKSE:00543) Overvalued in 2026?
Based on GuruFocus' analysis, Pacific Online stock appears to be undervalued.
The current stock price of HK$0.28 is trading 25.7% below its estimated GF Value™ of HK$0.37.
GuruFocus considers Pacific Online to be Modestly Undervalued.
Key valuation signals for HKSE:00543:
ROA %: 3.07% (49% below median its 10-year median of 6.05)
GF Value™: HK$0.37 vs. price of HK$0.28 (25.7% below fair value)
Industry Position: 589.9% above the Interactive Media median (#280 of 566)
No single metric tells the full story. See the HKSE:00543 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pacific Online Ltd is engaged in the provision of internet advertising services in the People's Republic of China. The Group operates vertically integrated portals, including PConline, which focuses on IT product-related content, PCauto, which focuses on automobile content, and PChouse. Its reportable segments include PCauto, which generates the majority of its revenue, and PConline.
48GF Score
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