Ulta Beauty (MEX:ULTA) Beta: 0.1795 (As of Jun. 26, 2026)

Ulta Beauty  (MEX:ULTA) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)

Ulta Beauty Beta Related Terms

The historical data trend for Ulta Beauty's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Ulta Beauty Beta Chart

Ulta Beauty Annual Data
	Trend	Jan17	Jan18	Jan19	Jan20	Jan21	Jan22	Jan23	Jan24	Jan25	Jan26
Beta		Get a 7-Day Free Trial					0.54	0.25	-0.04	-0.21	0.04

Ulta Beauty Quarterly Data
	Jul21	Oct21	Jan22	Apr22	Jul22	Oct22	Jan23	Apr23	Jul23	Oct23	Jan24	Apr24	Jul24	Oct24	Jan25	Apr25	Jul25	Oct25	Jan26	Apr26
Beta	Get a 7-Day Free Trial															-0.23	-0.29	-0.23	0.04	0.18

MEX:ULTA vs WSM, DKS, TSCO: Beta Comparison

For the Specialty Retail subindustry, Ulta Beauty's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Ulta Beauty Beta vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Ulta Beauty's Beta distribution charts can be found below:

* The bar in red indicates where Ulta Beauty's Beta falls into.

Ulta Beauty Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Ulta Beauty Business Description